Sr. Digital Optimization Manager

Job#: 3036896

Job Description:

Job Title:

Senior Digital Optimization & Experimentation Analyst

Remote

6-month contract

$40-$47/hr W2

Overview

We are seeking a highly skilled Senior Digital Optimization & Experimentation Analyst to lead data-driven testing initiatives that enhance digital customer experiences across web and mobile platforms. This role will focus on designing, executing, and analyzing A/B and multivariate tests, translating complex data into actionable insights that drive measurable business outcomes.

You will serve as a subject matter expert in experimentation, partnering cross-functionally to deliver high-impact optimization strategies grounded in analytics and customer behavior.

Key Responsibilities:

Experimentation & Testing

* Design, implement, and manage A/B and multivariate tests across digital channels (websites, mobile apps, landing pages, and campaigns)

* Develop statistically sound hypotheses based on data insights and business objectives

* Ensure tests are executed accurately, leveraging platform tools and QA processes

* Monitor live tests to identify and mitigate performance degradation

Data Analysis & Insights

* Analyze test results using statistical methods to determine significance and impact

* Translate experimentation data into clear, actionable recommendations

* Develop dashboards and detailed analytical reports using Adobe Analytics and testing platforms

* Synthesize complex datasets to support informed decision-making

Tool Utilization

* Optimizely

* Conduct test check-ins to monitor performance and detect issues

* Use QA tools to validate metrics and ensure proper tracking

* Present dashboards and insights to stakeholders

* Adobe Analytics

* Validate traffic, KPIs, and tracking accuracy within test plans

* Build and maintain dashboards to support ongoing analysis

* Provide deeper reporting beyond testing platform capabilities

* Glassbox

* Review session recordings to investigate anomalies in user behavior

* Identify usability issues and behavioral trends within test variants

Cross-Functional Collaboration

* Partner with product, marketing, UX/design, and engineering teams to define testing goals and priorities

* Collaborate with front-end development teams to ensure seamless test implementation

* Communicate insights and recommendations to stakeholders at all levels

Strategy & Advocacy

* Promote a data-driven, customer-centric approach to digital experience optimization

* Contribute to optimization strategy across usability, UX, design, and information architecture

* Stay current on industry trends, emerging tools, and best practices in experimentation

Required Qualifications:

* 6+ years of progressive experience in a business or technical role performing quantitative and qualitative analysis

* 4+ years of hands-on experience with A/B testing platforms such as Optimizely, Adobe Target, or VWO

* 4+ years of experience with digital analytics tools such as Adobe Analytics, Google Analytics, or Web Trends

* Demonstrated ability to build dashboards and translate data into actionable insights

* Strong understanding of statistical testing methodologies and experimentation best practices

* Experience working with or understanding testing platform technical specifications and capabilities

* Proven ability to deliver impactful digital experience and engagement strategies across web and mobile

Preferred

Skills:

* Experience with Glassbox or similar session replay tools

* Familiarity with re-engineering challenges within complex digital ecosystems

* Experience working in large, cross-functional or enterprise environments

Key

Competencies:

* Strong analytical and problem-solving skills

* Ability to synthesize complex data into clear recommendations

* Excellent communication, presentation, and stakeholder management skills

* Deep understanding of UX, usability, design, and information architecture

* Ability to manage multiple priorities and experiments simultaneously

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation,…