Marketing Enablement Analyst Senior

** Why USAA?*
* At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

** The Opportunity*
* Our  
** Marketing Enablement Analyst Senior
** utilizes quantitative and qualitative analysis to provide thought-leadership on evolving industry trends, market developments, USAA's strategic direction, regulatory environment, and macroeconomic trends for the business unit. Provides insights and information-based context for key stakeholders in the business unit to effectively manage, influence, and impact line of business strategy.

The Analytics Enablement team, part of the Marketing, Strategy & Analytics (MS&A) organization, works in service of frontline Marketing Analytics and Media Execution teams across USAA's lines of business. Our vision is to ensure USAA's Marketing organization has industry-leading marketing analytics data for measurement models, reporting and ad hoc analytics to support the marketing campaign lifecycle. MS&A delivers quality data solutions, measurement models and reporting solutions to the Association and assists Marketers with drawing insights to make informed, data-driven marketing decisions and ensure return on market investments.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week.

Relocation assistance is  
** not
* * available for this position.

** What you'll do:*
* + Collaborates with key stakeholders to identify key business assumptions and hypotheses around line of business strategy.

+ Continuously refines hypotheses and identifies business questions to explore further.

+ Facilitates the integration of the analytic strategy and business strategy.

+ Develops the analytical framework and blueprint to answer business questions identified in the business portfolio, product, or member experience.

+ Collaborates with key stakeholders to evaluate and uncover strategic insights related to Profit & Loss performance including Product Strategy, Pricing, Marketing, Sales, Credit Risk, Distribution Channels, and Member Experience.

+ Applies analytical rigor to define outcome measures, improve prioritization, increase agility in decisioning, improve ability to evaluate progress towards business outcomes, and to evaluate risks to strategic goals.

+ Leverages advanced data-driven problem-solving techniques to manipulate and interpret business results.

+ Translates findings into insights for strategy management and execution.

+ Communicates the significance of strategic insights to senior leaders and other key stakeholders to drive business decisions.

+ May provide guidance and on-the-job training to team members.

+ Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

** What you have:*
* + Bachelor's Degree in Business, Science, Finance, Economics or related discipline; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.

+ 6 years of data and/or analytics or strategy consulting experience; OR a minimum of 4 years of data and/or analytics or strategy consulting experience and up to 2 years of progressive functional business relevant experience for a total of 6 years combined experience; OR Advanced Degree in Business, Science, Finance, Economics or related discipline and 4 years of experience in data and/or analytics or strategy consulting.

+ Experience identifying business needs and managing strategic plans driven by qualitative/quantitative analysis and market insights.

+ Demonstrated experience using data analytics to formulate data-driven insights and influence business decisions.

+ Experience performing complex data analysis using various data analytics tools (i.e. Microsoft Excel, Tableau, R, Python, SQL, Snowflake, SAS, Adobe Analytics).

+ Demonstrated experience in project management.

** What sets you apart:*
* + Experienced with media/social/audience data management (Agency experience preferred), digital marketing analytics (Adobe Analytics preferred), Salesforce Mar Tech and Reporting solutions (Data
360, Marketing Cloud and Tableau preferred), cloud-based data warehouses (Snowflake preferred)

+ Experienced liaison with various partners (engineering, architecture, etc.), marketing stakeholders/executive…