Lead Digital Technical Product Manager

Job Description

San Antonio

88.00hr on W2

Own the vision, strategy, and business outcomes of personalization and NBE. Owns strategy, investment prioritization, outcomes & KPIs, and cross-functional alignment.

• Define NBE strategy and roadmap aligned to enterprise goals
• Establish experience principles, prioritization model, and governance
• Shift organization from campaign mindset to journey orchestration mindset
• Align stakeholders across Member Value (MV), Technology, Marketing, Lines of Business
• Own KPI framework (conversion, engagement, LTV)
• Prioritize experience portfolio, not individual requests
• Drive platform vs point-solution decisions

Leads the discovery, delivery, and performance of digital and technology products and their experiences and their members. Collaborates with internal stakeholders and partners to tackle complex and challenging problems to optimize the customers’ (internal/external) experience with market offerings. Designs and drives implementation of multi-platform technology and digital solutions. Optimizes and improves existing products and experiences across delivery channels and platforms to drive Key Performance Indicators (KPIs) and Key Risk Indicators (KRIs).

Employs User Centered Design and Design Thinking methodologies to bring world-class Digital and/or Technology driven products to market. Develops the product strategy, vision, and goals and justifies decision-making related to the balance and mix of innovation types and investments for Digital and Technology products of complex and significant scope (portfolio level or enterprise reach). Ensures strategic alignment across the product and its stakeholders, suppliers, and customers.

Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.

Leads team and stakeholders to envision, define, and translate Digital or Technology product and experience opportunities (customer ‘needs’ and ‘wants’ as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy.

Shepherds highly complex, highly integrated, and strategic Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.).

Drives, quantifies, and defends Digital and Technology product and experience investments through Business Case artifacts and hypotheses, communicating the value proposition of Digital or Technology products and experiences.

Continuously leverages expert data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs; shares best practices with team members.

Guides team to generate meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements; follows through to ensure applicable improvements are implemented.

Sets the standard for preparing compelling presentations, and other forms of communication to communicate complex concepts to a diverse audience, including senior leadership, and facilitates Digital or Technology product definition, concept and collaboration sessions to coordinate discovery, development, delivery, and validation activities, as well as to mitigate risks and dependencies.

Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products.

Actively manages ambiguity, influences others to bring in ‘big picture’ thinking and drives clarity, solutions, and execution plan among team and stakeholders.

Maintains and applies expert knowledge of the business, technology, UX, and relevant experiences and processes and an expert understanding of…