SEO Specialist

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Consultwebs exist to improve lives by helping people in need find law firms online. We do this by providing innovative and comprehensive marketing for our clients by focusing on their ROI as our main metric of success. We also seek to develop our team to be the very best so that we can provide the very best service and products to our clients.

A part of being the best is fostering good company culture, everyone at Consultwebs is expected to live out the following core values.

• Integrity, Always - Be clear, honest, authentic, and respectful to each team member and client in words and actions.
• Have Passion - Be committed to winning for each team member and client.
• Work as One Team, Serve as One Team - Remember, we win as a team, and lose as a team.
• Embrace and Drive Change - Remember that we embrace change to drive results, be the buffalo!
• Check your Ego - Remember that the best idea wins, it’s not about us.
• Own your Results - Take the project over the finish line, with no excuses.
• Communicate Intentionally - Gain perspective by asking questions instead of making assumptions, and lean into the other person’s DISC profile.

We’re hiring a highly skilled SEO Specialist to help drive performance across a portfolio of legal industry clients. This is a hands‑on, implementation‑focused role for someone fluent in advanced SEO principles—including semantic markup, AI‑assisted workflows via API or Model Context Protocols (MCPs), and emerging search technologies like vector embeddings
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You will own your own client campaigns while also working alongside our SEO Team Lead, Director of Strategy, and Training Coordinator to refine and build scalable SEO processes for the broader team. This role is ideal for someone who has moved beyond checklists and prompt‑based SEO and is using structured data, AI workflows, and semantic search as part of their day‑to‑day execution.

You’re a technically proficient SEO professional with a strong sense of curiosity and a bias toward execution. You know how to analyze and implement strategies based on semantic relationships, structured data, and AI‑assisted insights. You’re not just experimenting with AI—you’re applying it to real‑world SEO problems in repeatable, scalable ways. You thrive in a collaborative environment, enjoy building systems, and are comfortable owning performance outcomes for client campaigns.

• Own and implement SEO strategies across your assigned client accounts, including technical SEO, content optimization, and local SEO.
• Apply semantic search principles to improve topical authority, internal linking, and content architecture, especially for legally complex service areas.
• Build and maintain structured data (JSON‑LD/Schema.org) across client sites, with a focus on entity relationships and visibility in AI‑powered SERPs.
• Use your understanding of vector embeddings and semantic proximity to identify patterns, improve content clustering, and inform strategy.
• Leverage AI tools beyond basic prompting (e.g., OpenAI API, Claude, Gemini) to:
  • Extract entities and identify content gaps.
  • Conduct AI‑assisted audits and content scoring.
  • Generate and QA briefs that support E‑E‑A‑T, YMYL compliance, and legal search intent.
• Use platforms like Google Search Console, GA4, Screaming Frog, and others to monitor site health, surface issues, and drive improvements.
• Collaborate with SEO leadership to refine internal processes, build documentation and playbooks, and contribute to scalable team‑wide solutions.

• 4–6+ years of hands‑on SEO experience
  , ideally within legal, healthcare, finance, or other regulated verticals.
• Proven ability to manage SEO campaigns end‑to‑end
  , from audit to implementation to performance analysis.
• Deep knowledge of Schema.org markup
  , semantic architecture, and structured data deployment at scale.
• Demonstrated experience using AI tools and APIs (e.g., OpenAI, Claude, Gemini) to support SEO workflows—not just for content generation, but for audits, classification, prompt chaining, and data‑informed strategy.
• Understanding of vector…