Senior Product Manager, Acquisition; MarTech

Dave vs. Goliath. We're Dave.

Dave is a financial app on a mission to build products that level the financial playing field. It is redefining the financial landscape by leveraging technology to create an affordable, transparent, and user-centric access to liquidity for millions of Americans. As a leading innovator in the U.S. financial services sector, Dave’s digital financial platform offers products designed to meet the credit needs of those underserved by traditional financial institutions.

Dave’s offerings include its flagship Extra Cash product, providing members up to $500 within minutes. The company is on track to launch several new product offerings in 2026, including a Buy Now Pay Later (BNPL) option.

Dave is focused on serving Americans who are financially vulnerable or living paycheck to paycheck. Dave is leading the charge in creating a new era of credit products that prioritizes speed, affordability, and accessibility, making it the go-to financial partner for those who need it most.

We're looking for a Senior Product Manager, Growth Acquisition, to lead the product strategy, implementation, and scaling of our Marketing Technology ecosystem.

This role is responsible for the end-to-end growth foundation that enables efficient, measurable, and compliant user acquisition, cross-sell, and retention across web and app. You'll lead the roadmap for attribution, tracking, experimentation, and marketing integrations. It requires strong technical fluency and deep domain expertise in the Marketing Technology landscape. You will be the owner of the tech foundation that allows us to efficiently acquire, cross-sell, and retain users across web and app platforms.

This is a deeply cross-functional, product-led role at the intersection of product, marketing, data, and engineering. Success requires strong technical fluency, clear product judgment, and the ability to balance near-term growth needs with long-term platform health in a regulated fintech environment.

• Set the vision, deliver the results: Own and define Dave’s Mar Tech Stack, including paid channel automation (SEM, Paid Social, Programmatic, etc), attribution, lifecycle, and experimentation infrastructure. Make build vs buy decisions, including vendor selection, RFP process, and integration.
• Ship with speed and conviction
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  Own end-to-end enablement of web growth strategy - from CMS, landing pages, and experimentation to web-to-app and deep-linking - while partnering with core product teams to streamline registration, onboarding, and the full paid media-to-app customer journey.
• Enable flawless execution
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  Act as the connective tissue across Engineering, Data, and Marketing - ensuring alignment on priorities, clarity on plans, and efficient execution toward business outcomes.
• Build a culture of evidence: Drive rapid web experimentation by building and maintaining experimentation frameworks and infrastructure to test new growth hypotheses, from channel to creative to landing experiences.
• Stay ahead of Mar Tech and AdTech evolution
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  Drive the best-in-class playbooks and stay ahead of privacy changes to platform and policy shifts, as well as new entrants and new technologies - translating risks, impacts, and opportunities into clear guidance.

Your work defines how efficiently we grow. You'll build the systems that connect marketing investment to real member outcomes - helping Dave scale responsibly while delivering better, more relevant experiences.

• 5+ years of experience in Mar Tech and Product Management in a high-volume B2C technology-driven environment (fintech experience is a plus).
• Deep Mar Tech domain expertise with hands-on experience across analytics and attribution platforms (Apps Flyer, Braze, Firebase, Google Analytics, Amplitude, or similar), including a strong command of iOS tracking and measurement frameworks such as SKAdNetwork (SKAN).
• Cross-functional leadership skills, with a history of aligning diverse stakeholders across product, engineering, operations, and external partners.
• Executive-ready communicator, able to simplify complex data and influence C-suite leaders,…