Director,Enrollment CRM Systems Job San Antonio area,Texas USA,IT/Tech

Director, Enrollment CRM Systems

Location: San Antonio, TX

Regular/Temporary: Regular

Job : 15075

Full/Part Time: Full Time

Position Information

The University of Texas at San Antonio (UT San Antonio) is a nationally recognized, top-tier public research university that unites the power of higher education, biomedical discovery and healthcare within one visionary institution. As thethird-largest research university in Texas and a CarnegieR1-designated institution, UT San Antonio is a model of access and excellence — advancing knowledge, social mobility and public health across South Texas and beyond.

UT San Antonio serves approximately
42,000 students in 320 academic programs spanning science,engineering, medicine, health, liberal arts, AI, cybersecurity,business, education and more. With 17,000 faculty and staff, UT San Antonio has also been recognized as a Top Employer in Texas by Forbes Magazine. Learn more online, on UT San Antonio Today or onX, Instagram,Facebook, You Tube or Linked In.

Salary Range
:
Up to $115,000, commensurate with education, experience, and qualifications.

Job Type
:
Full Time

Posting Close Date
:
Applications will be accepted through 11:59 PM CDT on the listed close date. At the discretion of the hiring department, this posting may close once asufficient number of qualified applications have been received.

Required Application Materials

Resume is required
Cover Letter is preferred

Job Details

Job Summary

The Director provides strategic leadership,governance, and operational oversight for the university's student engagement CRM ecosystem, including Salesforce Service Cloud,Marketing Cloud, and related technologies. This position is responsible for maximizing the value of CRM investments to support recruitment, admissions, enrollment, and student engagement goals.

The Director serves as the product owner and institutional subject matter expert for CRM and related enrollment technologies, leadingplatform strategy, supervising the CRM team, driving user adoption,managing vendor relationships, and partnering with enrollment and information technology stakeholders to deliver scalable and effective solutions.

Core Responsibilities

Leads and supervises the CRM (Salesforce) team, ensuring effective lifecycle management of the CRM ecosystem, includingplatform strategy, system administration, release planning, user adoption, support, reporting, and integration with relatedenrollment products.

Develops a high-performing CRM team by establishing clearpriorities, improving operational processes, removing barriers, and coaching/developing staff to support successful execution of goals.

Builds trust and credibility by demonstrating sufficient technical fluency to engage credibly in platform strategy, technical problem-solving, and operational decision-making. Fosters an environment where technical expertise is valued and serves as an effective bridge between technical staff and enrollmentstakeholders.

Creates and facilitates a CRM center of excellence across the various teams in Strategic Enrollment and provides expertise,governance, strategic guidance and best practices on the effective use of Salesforce and related student engagement technologies.

Supports the translations of enrollment goals into product enhancements, business requirements, automation opportunities, and process improvements.

Creates greater consistency in how teamsuse and adopt the features of CRM (service/case management,campaign tracking, reporting etc.).

Develops and maintains the strategic roadmap for the university's CRM ecosystem, ensuring platform capabilities supportenrollment priorities and institutional goals. Identifies opportunities for process improvement, automation, personalization,and enhanced student engagement through technology while aligningoperational activities with broader enrollment strategies.

Supports new divisional technology projects that align with business strategy, institutional priorities, and best practices,ensuring successful implementation, adoption, and long-term operational effectiveness.

Facilitates strong cross-functional collaboration, aligning stakeholders around shared goals and outcomes. Functions as astrategic liaison with the IT organization and external vendors to establish priorities, ensure successful delivery of outcomes, and maintain strong coordination across allstakeholders.

Maintains sufficient knowledge of CRM operations, business processes, and system capabilities to provide direct support during critical initiatives, peak operational periods, escalated issues,or other business needs.

Analyzes business processes, technical documentation, andsystem capabilities to align enrollment needs with CRM solutions.

Serves as a bridge between enrollment teams and IT teams,translating business needs into actionable technical requirements and ensures technology solutions are delivered effectively and onschedule.

Ensures compliance with institutional and industry security standards by maintaining robust data security and privacyprotocols, overseeing…