Director, Enrollment CRM Systems

The University of Texas at San Antonio (UT San Antonio) is a nationally recognized, top-tier public research university that unites the power of higher education, biomedical discovery and healthcare within one visionary institution. As the third-largest research university in Texas and a Carnegie R1-designated institution, UT San Antonio is a model of access and excellence — advancing knowledge, social mobility and public health across South Texas and beyond.

UT San Antonio serves approximately 42,000 students in 320 academic programs spanning science, engineering, medicine, health, liberal arts, AI, cybersecurity, business, education and more. With 17,000 faculty and staff, UT San Antonio has also been recognized as a Top Employer in Texas by Forbes Magazine. Learn more online , on UT San Antonio Today or on X , Instagram , Facebook , You Tube or Linked In .

Salary Range
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Up to $115,000, commensurate with education, experience, and qualifications.

Job Type
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Full Time

Posting Close Date
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Applications will be accepted through 11:59 PM CDT on the listed close date. At the discretion of the hiring department, this posting may close once a sufficient number of qualified applications have been received.

The Director provides strategic leadership, governance, and operational oversight for the university's student engagement CRM ecosystem, including Salesforce Service Cloud, Marketing Cloud, and related technologies. This position is responsible for maximizing the value of CRM investments to support recruitment, admissions, enrollment, and student engagement goals. The Director serves as the product owner and institutional subject matter expert for CRM and related enrollment technologies, leading platform strategy, supervising the CRM team, driving user adoption, managing vendor relationships, and partnering with enrollment and information technology stakeholders to deliver scalable and effective solutions.

• Leads and supervises the CRM (Salesforce) team, ensuring effective lifecycle management of the CRM ecosystem, including platform strategy, system administration, release planning, user adoption, support, reporting, and integration with related enrollment products.
• Develops a high-performing CRM team by establishing clear priorities, improving operational processes, removing barriers, and coaching/developing staff to support successful execution of goals. Builds trust and credibility by demonstrating sufficient technical fluency to engage credibly in platform strategy, technical problem-solving, and operational decision-making. Fosters an environment where technical expertise is valued and serves as an effective bridge between technical staff and enrollment stakeholders.
• Creates and facilitates a CRM center of excellence across the various teams in Strategic Enrollment and provides expertise, governance, strategic guidance and best practices on the effective use of Salesforce and related student engagement technologies. Supports the translations of enrollment goals into product enhancements, business requirements, automation opportunities, and process improvements.
  
  Creates greater consistency in how teams use and adopt the features of CRM (service/case management, campaign tracking, reporting etc.).
• Develops and maintains the strategic roadmap for the university's CRM ecosystem, ensuring platform capabilities support enrollment priorities and institutional goals. Identifies opportunities for process improvement, automation, personalization, and enhanced student engagement through technology while aligning operational activities with broader enrollment strategies.
• Supports new divisional technology projects that align with business strategy, institutional priorities, and best practices, ensuring successful implementation, adoption, and long-term operational effectiveness.
• Facilitates strong cross-functional collaboration, aligning stakeholders around shared goals and outcomes. Functions as a strategic liaison with the IT organization and external vendors to establish priorities, ensure successful delivery of outcomes, and maintain strong coordination across all…