Digital Marketing Manager

Description

We are seeking a strategic, mission-driven, and highly creative Digital Marketing Manager to elevate our digital presence, build community engagement, and amplify our impact. In this role, you will own the end-to-end strategy, budget, and execution of all digital marketing channels — including organic storytelling, paid advocacy campaigns, website experiences, and donor-centric content marketing. As a manager, you will directly oversee one Digital Media Coordinator, guiding their daily execution while translating our mission into high-performing digital campaigns that drive awareness, engagement, and sales.

The ideal candidate blends creative storytelling with deep analytical skills and has experience inspiring people to take action for a cause

• Envision, plan, and deploy integrated multi-channel digital marketing roadmaps (Paid Search, Social, Programmatic Display, CTV, and Audio) that align with brand goals.
• Collaborate and communicate regularly with entity partners to share direction, gather input, share results and best practices for optimum engagement and reach.
• Manage digital campaign budgets and develop campaigns and content within the agreed budget.

• Oversee the social media content calendar and website experiences to maintain voice consistency, visual excellence, and modern UX standards.

• Directly create or partner with a graphic designer to develop high-performing, award-worthy content and posts.
• Identify news and storytelling opportunities, write content, and capture or source photography/videography to support the story.
• Attend and promote events as necessary.

• Manage campaign through setup, launch and tracking including audience targeting, bid adjustments, and budget reconciliation across platforms such as Google Ads and major Demand‑Side Platforms (DSPs).

• Track, test (A/B testing), and evaluate campaign KPIs using tools like Google Analytics to present actionable performance reports to leadership.
• Track and report spend plus ROI, CPA, CPC on digital campaigns.
• Ensure vendors receive accurate data from entities to support proper reporting.

• Implement search engine optimization (SEO) best practices and optimize landing page funnels to maximize organic web traffic and lead capture.

• Partner with internal and external copywriters, designers, and web developers to guide asset production from concept to completion.
• Manage vendor relationships.
• Provide reporting on campaign results for participating entities.

• Direct, mentor, and review the daily output of a Digital Marketing Coordinator, ensuring clear workflows and career development.

• Bachelor’s degree required, preferably in Marketing, Communication, Business, or a closely related field.
• 5+ years of hands‑on experience managing multi‑platform digital marketing or digital media campaigns, with 1+ years of informal mentoring or direct management experience.
• Proven operational experience with Google Ads, Meta Business Manager, enterprise DSPs, and CMS solutions such as Word Press.
• Working knowledge of social media platforms and analytics with Facebook, Instagram, You Tube, Tik Tock, Linked In, and others as needed.
• Deep understanding of digital web analytics, tracking tags, and attribution modeling to measure true ROI.
• Working knowledge of HTML, CSS, and basic technical SEO barriers.
• Familiarity with creative tools such as Adobe Creative Suite, Canva, or other design tools and video/photo conceptualization.
• Highly organized multi‑tasker comfortable using collaborative platforms like , Trello, or…