Associate Director of Business Intelligence and Analytics

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

The Associate Director of Business Intelligence and Analytics is the operational and analytical backbone of BSON. This role owns the data and systems infrastructure that connects every stage of marketing and engagement from prospect student to alumni. This role transforms data into forward-looking intelligence (not simply after-the-fact reporting) that informs enrollment, paid media performance, school rankings, clinical excellence and engagement strategy across BSON's program portfolio.

This is an intentionally hands on systems focused role that combines the expertise of a Salesforce CRM data architect, part marketing data operator, part forecasting analyst. The Senior Manager works inside Salesforce Marketing Cloud and BSON's interfaces with adjacent university systems (Education Cloud, Slate, LMS platforms) to build and optimize appropriate data integrations for reporting. This person ensures effective data inputs from/to vendors and agencies.

In addition, this role leads the day-to-day data operations as BSONs point of contact.

• Own Salesforce Marketing Cloud architecture and CRM data systems for BSON.
• Build predictive models for enrollment yield, deposit risk, and lead scoring.
• Maintain integrations and program-level lifecycle funnel / engagement reporting.
• Own paid media performance reporting and full-funnel attribution.
• Oversee market analysis Input data governance across Salesforce systems building out data models.
• Deliver executive dashboards and data storytelling for school leadership.
• Support the annual Brand Health Study and competitive intelligence research, as needed.

The Associate Director reports to the Senior Director of Marketing Strategy & Engagement and works as her primary business intelligence partner. The Associate Director partners with the BSON Admissions team and Georgetown University’s Undergraduate admissions on applicant-stage data. Additional engagement with Georgetown University’s Advancement teams regarding alumni and donor data points, the University’s Information Systems and University’s Medical Center departments on Salesforce and data governance questions, and external partners on data delivery and campaign performance.

The Associate Director does not set paid media strategy; the role informs strategy that is supported by data modeling and appropriate data tracking in Salesforce.

• Bachelor's degree in data analytics, computer science, engineering, information systems, or a related field is required
• Candidates must have five to six years of experience in marketing analytics, CRM administration, or institutional research, ideally in higher education or healthcare, including hands‑on experience with Salesforce Marketing Cloud or a comparable marketing automation platform (Data Extensions, Journey Builder, UTMs, segmentation)
• Demonstrated experience building forecasting or predictive models, such as enrollment yield, funnel conversion, or cohort risk, rather than descriptive reporting alone, is required
• Knowledge of GA4 and UTM-based attribution, strong Excel and data visualization skills (Tableau, Power BI, or…