Manager, Integrated Marketing

Position: Manager, Integrated Marketing - Petco Love
Want to help pets live their best lives?

We're proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing,
Petco is the place for you
.

Our core values capture that spirit as we work to improve lives by doing what's right for pets and people.

• Pet First - Protect & Empower. All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do.

• Foster the Fun - Connect & Bond. Our Passion for pets brings us together! We celebrate the journey of pet parenthood through district experiences, products, and services.

• Let's Go! Own & Commit. We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success.

About Petco:

We're proud to be "where the pets go" to find everything they need to live their best lives for more than 60 years - from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood - the boundless boops, missing slippers, late night zoomies and everything in between.

And we're here for it. Every tail wag, every vet visit, every step of the way. We are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico,
250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we founded Petco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately 7 million animals through in-store adoption events.

The Manager, Integrated Marketing will be responsible for:

• Strategic Positioning:
  Using customer data and insights, business performance, and competitive intelligence, lead a team to create differentiated positioning for Petco's Health & Wellness offerings, reinforced through messaging, and brought to life via world-class marketing execution.
• Marketing Planning:
  Lead the marketing planning process for businesses and initiatives, including crafting and owning the marketing strategy, integrated marketing plan, and budget.
• Integrated Execution:
  Lead the orchestration of enterprise-wide integrated marketing activations in partnership with cross functional business and marketing leaders. You'll ultimately be accountable for the integrated brief through to the tactical execution and results across all channels (including but not limited to media, owned channels like email, and in-store signage) to drive traffic and purchases in our Petco Care Centers and on
• Team Development:
  Lead and develop a team of Integrated Marketers that support Petco brand activities

Essential Knowledge & Skills

• Education & Experience:
  
  A bachelor's degree and at least ten years' experience as a B2C marketing leader, ideally in an integrated marketing or agency role.
• People Management
  
  Experience:
  
  Experience hiring, developing and leading a team of direct and indirect reports
• Strategy & Execution:
  Proven ability to lead the integrated marketing process end-to-end, from writing a marketing plan to coordinating flawless execution.
• Creative Acumen:
  Ability to partner with agencies and in house creative teams to objectively evaluate creative against a strategic brief and deliver feedback in a way that clearly and effectively sets direction and inspires the team.
• Financial Management:
  Manage media and production budgets including planning and reconciling spend by month and quarter.

Core Competencies

• Collaborative Partnership:
  Work with internal and external partners to use all available resources to bring Brand Marketing plans to life through team-building, conflict resolution and consensus-building.
• Transformational Leadership:
  Be a catalyst for change by setting a clear and comprehensive strategy, charting a new course, and leading a team via influence to achieve your vision. Along the way you will need to build relationships, inspire the teams around you, and model a growth mindset.
• Solution Oriented:
  Be a dependable problem solver who takes a pragmatic approach to managing crises - someone who always finds a way to "get it done". Each day will be unlike the one before and will require a penchant for attacking problems with creative solutions. Requires the ability to lead complex projects while demonstrating flexibility, business acumen and critical thinking.
• Effective Communicator:
  Strong written and oral communications skills, including negotiating, presenting, and influencing. Requires the ability to listen, synthesize, lead, explain and communicate at all levels of management and functional disciplines. Communicates information clearly, concisely, and professionally. Tailors communication style and content to the audience. Proactively shares timely updates and information with relevant parties.
• Establishes Trust:
  Follows through on commitments. Is…