Own Brand Manager - Grocery

Responsibilities

Creating an emotional link between the products we make, and our customers is the work of our H-E-B Own Brand Team.

Own Brand Managers are true brand champions, responsible for development and growth of our brands across their respective business areas.

As an Own Brand Manager
, you'll define and develop brand strategies within your business areas, manage new product development, create launch plans, and oversee product lifecycle (marketing) of products.

HEART FOR PEOPLE... foresight to align company strategy with Customer needs and desires?

HEAD FOR BUSINESS... a knack for analyzing and recommending new products to build the business?

PASSION FOR RESULTS... drive to manage development projects from idea to shelf?

• a related degree and 3+ years of industry experience

• Collaboratively develops Own Brand (OB) strategies; promotes brand growth and expansion via brand plans; uses various data to drive volume and profitability
• Develops / makes recommendations on business 3-/ 5-year plans grounded in consumer insights, financial data
• Assesses financial health / performance of the business area; provides recommendations
• Perfects business analyses / synthesizes insights and data to fuel innovative ideas and deliver on strategic objectives; gains alignment on / leads those initiatives
• Determines goals and objectives of OB branding strategies; defines design strategy; provides guidelines for OB package design and marketing materials
• Ensures integrity of product development process
• Collaboratively executes creation / maintenance of brand presence across our digital channels
• Leads a department initiative / participates in a corporate initiative / growth play

• Leads product lifecycle from start to finish; manages product development projects through development and validation processes to maximize speed to market with accuracy
• Collaboratively defines project scope; creates long- / short-term plans; sets targets for milestones; adheres to deadlines; motivates stakeholders to manage timelines; allocates resources; problem-solves to address delays, emergencies, and other issues
• Manages multiple, concurrent projects in various development phases; meets / exceeds budget and scheduling goals
• Engages with Legal to implement risk assessment, trademarks, OB agreements, licensing, trade dress, etc.
• Submits design brief; reviews / approves all packaging design and label artwork
• Collaborates cross-functionally (eComm, Advertising, Supply Chain / Procurement) to ensure launch readiness
• Engages with Customer Insight Center (CIC) to ensure customer needs and expectations are met
• Hosts project meetings at least once a week / bi-weekly with team and managers; coordinates with vendors / suppliers as needed
• Manages business / data integrity for assigned businesses
• Participates in quality assurance (QA) process

• Serves as a subject matter expert for branding questions / coaching
• Coaches / trains with direct guidance from leadership

• A related degree or comparable formal training, certification, or work experience
• 3+ years of industry experience
• Extensive experience in brand and project management

• Proficiency in MS Office
• Advanced project management and time-management skills
• Advanced communication skills
• Advanced facilitation skills
• Ability to manage / shift focus between multiple, concurrent priorities and projects while staying flexible and cool under pressure; attention to detail
• Ability to successfully work through complex issues

• Function in a fast-paced environment
• Travel by car or plane with overnight stays