Director,Greenfield Operations & Branch Job San Antonio area,Texas USA,Management

Position: Director, Greenfield Operations & Branch Performance
Description Director, Greenfield Operations & Branch Performance
Fully Remote

Reports To:

Chief Operating Officer (COO) Who We Are

Fencing Supply Group (FSG) is the leading North American distributor of fencing products, serving professional contractors across residential, commercial, industrial, and infrastructure markets. Through national scale and strong local execution, FSG partners with customers to deliver reliable service, product availability, and growth solutions across more than 70 branches nationwide.

Branch expansion is a critical part of FSG's growth strategy. As FSG continues to expand its national footprint through greenfield development and targeted branch improvement, disciplined launch execution, capital readiness, and branch ramp-up are essential to delivering strong returns and sustainable performance.

Why This Role Matters

The Director, Greenfield Operations & Branch Performance is responsible for leading the operational planning, launch, and ramp-up of new greenfield branch locations. As a secondary focus, this leader supports targeted intervention for underperforming branches where additional operational leadership, project discipline, or recovery execution is needed.

Success in this role directly impacts:

Successful launch and ramp-up of greenfield locations
Capital investment effectiveness, facility readiness, and project ROI
New branch speed-to-productivity and path-to-profitability
Targeted improvement of underperforming branches
Cross-functional launch coordination across Operations, Sales, Supply Chain, Finance, HR, and IT
Clear visibility into launch milestones, operational risks, and performance outcomes

Position Summary

The Director, Greenfield Operations & Branch Performance serves as a strategic and hands-on operational leader responsible for greenfield branch development, new location readiness, launch execution, and post-opening performance ramp-up.

This role leads cross-functional planning and execution for new branch openings, including facility readiness, staffing coordination, operating cadence, inventory readiness, system readiness, and transition to regional operating leadership. The role does not own the enterprise standards or process-setting work led by the Service Excellence team; instead, it ensures those standards are applied effectively during launches and targeted branch recovery efforts.

As a secondary responsibility, the Director partners with the COO, Regional Sr. Vice Presidents, Regional Service Directors, and functional leaders to support underperforming branches that require focused execution support, leadership reinforcement, or project-based recovery plans.

What Success Looks Like

Successful greenfield openings delivered on time, on budget, and ready to operate
Accelerated ramp-up of new locations against revenue, service, staffing, inventory, and productivity expectations
Construction Management with buildout and remodel
Strong ROI and disciplined execution on branch-related capital investments
Clear launch playbooks, milestones, owners, and post-opening performance review routines
Targeted performance improvement in selected underperforming branches
Strong alignment between corporate functions, regional leadership, and branch teams during launch and recovery work
Sustainable handoff of new and recovered locations to regional operating leadership

Key Responsibilities 1. Greenfield Development & Launch Execution

Lead operational planning and execution for new greenfield branch openings and major facility startups.
Build and manage launch plans, milestone trackers, readiness checklists, and implementation timelines.
Coordinate cross-functional activities required to open new locations, including facility readiness, staffing, systems, inventory, fleet, safety, customer readiness, and go-live support.
Partner with the COO and executive leadership to ensure launch priorities, resource needs, risks, and decision points are clear.
Own post-opening ramp-up routines to drive speed-to-productivity and early performance stability.

2. New Branch Ramp-Up & Path-to-Profitability

Establish performance visibility for new branch locations from pre-opening through stabilization.
Monitor ramp-up metrics, including revenue development, service readiness, inventory position, staffing levels, customer activation, and operating productivity.
Identify early performance gaps and coordinate rapid corrective actions with regional and functional leaders.
Ensure new branches transition from launch mode to sustainable…