Paid Media Strategist

Paid Media Strategist page is loaded## Paid Media Strategist locations:
San Antonio, TX - Downtown time type:
Full time posted on:
Posted Todayjob requisition :
R260287#
** Job Description
***** It’s about creating an everlasting presence.
*** At Frost, it’s about more than a job. It’s about having a flourishing career where you can thrive, both in and out of work. At Frost, we’re committed to fostering an environment that reflects our values and encourages team members to be the best they can be. In joining our adaptable, integrity-driven team, you’ll become part of Frost’s over 150-year legacy of providing unparalleled banking services.
** Who you are:
** As a
** Paid Media Strategist**,
* you* are our Frost champion, developing and executing a paid media strategy to highlight the key assets of our company. You’ll play an important role as a liaison between line of business leaders and our external partnerships to ensure campaigns align with Frost core values and business objectives. You’ll use your strong communication skills and creative mindset to collaborate, support, and drive progress.

You welcome a challenge and will strive to contentiously grow brand awareness with integrity, caring and excellence in mind.
*
* What you’ll do:

*** Manage the development and execution of a paid media strategy across multiple lines of business, establishing budget frameworks and optimizing allocations
* Oversee the development of paid media plans in partnership with line of business leaders to ensure campaigns align with Frost’s business objectives
* Serve as a primary point of contact for PMG, helping track deliverables and maintain accountability across media and creative workflows
* Collaborate with LOB leaders, Creative, and Digital Marketing teams to gather campaign inputs and ensure strategies are communicated clearly to the Integrated Agency Team (PMG, McGarrah Jessee, and Fleishman Hillard)
* Partner with team leads and the creative director to help facilitate collaboration and ensure alignment between PMG and creative agency McGarrah Jessee
* Help translate campaign strategies into cross-channel execution by coordinating closely with Digital Marketing Strategists, Creative, and Analytics teams
* Work with PMG, the marketing data analyst, and LOB teams to develop performance reports, monitor audience behavior, and assist in identifying optimization opportunities
* Support the Automation Specialist by coordinating workflow needs and ensuring automation tasks align with media timelines and campaign goals
* Always take action using Integrity, Caring, and Excellence to achieve all-win outcomes
*
* What you’ll need:

*** Bachelor’s degree in marketing, communications, a related field, or equivalent work experience
* 6+ years of experience in digital marketing, paid media, or marketing operations
* Familiarity with managing multi-channel paid media campaigns and/or supporting agency partnerships
* Working knowledge of marketing automation and analytics tools (e.g., Blue Conic, Google Ads, Google Analytics, Google Tag Manager)
* Strong verbal and written communication skills, with the ability to organize information and support the development of clear, actionable plans
** Our Benefits:
** At Frost, we care about your health, your family, and your future and strive to have our benefits reflect that. This includes:  
* Medical, dental, vision, long-term disability, and life insurance
* 401(k) matching
* Generous holiday and paid time off schedule
* Tuition reimbursement
* Extensive health and wellness programs, including our Employee Assistance Program
* Referral bonus program + more!

Since 1868, Frost has dedicated their expertise to provide exceptional banking, investment, and insurance services to businesses and individuals throughout Texas. Frost is one of the 50 largest U.S. banks by asset size and is a leader in banking customer satisfaction. At Frost, it’s about being part of something bigger. If this sounds like you, we encourage you to apply and see what’s possible at Frost.#

Our Most Important Relationship Starts Here Frost’s commitment to cultivate long-term relationships is one of the reasons we’re recognized as a premier employer in the financial services industry. To attract qualified professionals, we offer an environment that’s supportive of both your professional and personal goals by providing our employees with competitive salaries and an outstanding benefits package.

Frost was named to
** Forbes
* * magazine's list of the Best Employers.
** Frost is an Equal Opportunity Employer and does not discriminate on the basis of any protected trait, including sex, sexual orientation, gender identity, race, ethnicity, disability, or veteran status.*
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