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Sr. Media Planner​/Buyer

Job in San Antonio, Bexar County, Texas, 78208, USA
Listing for: KGB Texas Inc
Full Time position
Listed on 2026-02-18
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Entrepreneurial spark. Insatiable curiosity. That’s what drives the public relations, advertising and public affairs professionals that make up K Harvey Brand Partners. It’s in our DNA.

We’re passionate about creating ideas that reach the people our clients want to connect with, and then moving those ideas into action to have positive consequence in the community. We’re good at asking why, and even better at asking why not. That attitude has taken us far and allowed us to create successful and long-lasting partnerships with our clients, our communities and ourselves.

It’s why we do what we do.

Our Culture

We’re proud of our agency’s culture, and we live and breathe our values at work and beyond. And while we work hard, we care harder. We care for each other as individuals as well as colleagues. What’s more, we care about our community. So much so that we created K Harvey Cares, an initiative through which we support nonprofit agencies and initiatives that help bring about positive change.

Our

Values

Bold: change agent; exhibits confidence; shows courage to take action; willing to challenge status quo

Entrepreneurial: takes ownership and pride; willing to take risks; looks for and takes advantage of opportunities

Strategic: change management; quality management; delegation; visionary leadership; managing people

Curious: asks why; seeks knowledge; looks for ways to improve performance; gathers and analyzes information

Job Title: Sr. Media Planner/Buyer

Relocation Expense: No

Reports To: Media Director

Direct Reports: NA

Role

Summary:

The Sr. Media Planner/Buyer is responsible for analyzing, planning, and buying media across a diverse client portfolio. This role works closely with clients, media partners, and internal teams to develop and execute strategic, integrated media recommendations. The ideal candidate brings strong digital expertise, a data-driven mindset, and the ability to clearly communicate performance insights and results. This position is also responsible for the day-to-day execution, optimization, and stewardship of media campaigns.

Key Responsibilities
  • Support the development and execution of integrated media plans and buys under the direction of the Media Director
  • Plan, oversee, and maintain expertise across all media channels including TV, radio, print, out-of-home, digital, and emerging platforms
  • Execute digital media campaigns across SEM, paid social, display, native, programmatic, OTT/CTV, video, and mobile
  • Manage media plans including budgeting, trafficking, execution, optimization, and reporting
  • Provide ongoing stewardship of campaigns through daily management and performance monitoring
  • Communicate placement changes to account and creative teams through accurate traffic and production specification documents
  • Stay current on industry trends, tools, and innovations, and proactively recommend new opportunities to reach target audiences
  • Build and maintain strong relationships with media partners
  • Evaluate media opportunities and present plans and points of view clearly, both written and verbal
  • Identify and recommend optimizations to improve campaign effectiveness and efficiency
  • Manage insertion orders, monitor buys, and oversee makegoods using SBMS/Strata
  • Prepare clear, insightful reports summarizing performance, learnings, and future recommendations
  • Participate in agency, department, production, and client meetings as needed
Qualifications
  • Strong experience in media strategy development and execution across traditional and non-traditional channels
  • Excellent analytical, reporting, and presentation skills
  • Passion for emerging media technologies and the ability to think strategically and tactically across platforms
  • Exceptional written and verbal communication skills
  • Strong computer skills, including PowerPoint/Keynote and Excel
  • Proven ability to manage multiple clients and campaigns simultaneously
  • Ability to meet deadlines with accuracy and minimal supervision
  • Strong analytical skills with the ability to connect media performance to client business objectives
  • Proficiency with media research and planning tools such as Google Analytics, Scarborough, Nielsen, Strata, and similar platforms
  • Highly organized with the ability to collaborate effectively with account, creative, and PR teams
  • Experience with STRATA preferred
Requirements
  • 3–5 years of experience in media planning and buying
  • Deep understanding of media negotiation and buying processes, including the development and management of multi-channel campaigns
  • Bachelor’s degree required (Advertising, Marketing, or Communications preferred)

If you like the sound of our philosophy, we’d like to hear from you. Send a resume and cover letter to  or  to access the online submission form.

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