Social Media Manager

Company Profile

San Antonio Shoemakers (SAS), a San Antonio, Texas based privately held company, has been in business for over 40 years and has developed a reputation as a premier American manufacturer of high quality comfort footwear.

Position

SAS has an opening for a seasoned Social Media Manager to support the Head of Marketing in leading the efforts around promoting the SAS brand and products via organic social media & community management. The Manager of social media will be an expert in leading social strategy, driving purposeful planning, using real-time data to inform decisions, managing the social voice of consumer and engagement, and identifying new and trending opportunities within the ever-changing digital space.

Job Responsibilities

• Develop and implement SAS's social media strategy with clear objective, goals and KPI's which may vary by channel/platform.
• Act as social media expert and manage social channels for the brand.
• Define strategic deployment of social customer care monitoring, tools, and personnel.
• Manage timely brand messaging to educate and inform care agents on relevant topics.
• Identify and execute new community activation opportunities to build engagement and grow user generated content and followers.
• Work closely with Head of Marketing to create content, push innovative boundaries and test new and emerging opportunities (i.e. Live streams, Tik Tok, Premieres)
• Establish and maintain voice, tone, personality, and curation of content to drive growth and engagement across all social media platforms.
• Create and manage social media content, calendar (paid and organic), creative briefs, and posting schedule across all platforms in alignment with brand priorities and business goals.
• Review and approve all social media posts, ensuring alignment with voice, brand, and content best practices.
• Leverage trending topics and culturally relevant conversations regularly to drive audience engagement, build brand perception and keep SAS top of mind.
• Provide audience and performance insights through owned channels to impact future content-planning.
• Work closely with e-commerce on driving consumers to our website via social for sales promotions.
• Reach out to influencers and evaluate their relevance based on engagement and fan base.

Job Qualifications

• Knowledge and expertise with multiple social media platforms, including Facebook, Twitter, Pinterest, Instagram, Tik Tok and You Tube.
• Must be a self-starter who thrives in a fast-paced environment.
• Must possess strong written and verbal communication skills with strong attention detail.
• Must have experience copywriting.
• Must be able to demonstrate interest and knowledge of footwear or apparel industry.
• Must be able to proactively prioritize business needs and effectively manage resources.
• Familiar with marketing channels and online marketing strategies.
• Familiar with Social Media publishing tools such as Sprout Social.
• Ability to grasp digital technology trends and act on them proactively.
• Ability to multitask.
• Strong analytical skills.

Physical Requirements

• Must be able to walk/stand for 8 - 10 hours.
• Required to have close visual acuity to perform an activity such as viewing a computer, visual inspection, and prepare and analyze projects.
• Comfortable using a computer.

Education & Experience Requirements

• Previous experience working within social media or similar role. (four years)
• Experience developing and executing email marketing campaigns.
• Experience creating graphic design assets for social media.
• Experience with Sprout Social, FB Paid Ads, Meltwater.
• Proficient in reading and reporting google analytics.
• Experience writing content for digital campaigns using keywords.

Preferred

• BS/BA degree in Marketing, New Media, Advertising, or work experience to the equivalent. (4 years in a related field)

SAS is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/ Affirmative Action Employer, making decisions without regard to-race, color, religion, gender, gender identity or expression, sexual orientations, national origins, disability status, age, marital status or protected veteran class. No phone calls or agencies please.