Marketing Manager

Compensation and Benefits

• $65,000 base salary with commission opportunities
  
  Medical, dental, and vision insurance
  
  Paid time off and family-friendly policies
  401(k) match
  
  Company cell phone and laptop
• Benefits begin after a 90-day introductory period.
• Some evening and weekend availability is required for events, activations, and timely content coverage.
• This is a hybrid, San Antonio-based position that includes local client meetings and events.

The San Antonio Current is seeking a creative, strategic, and highly organized Marketing Manager specializing in social media to grow the Current’s audience, strengthen its presence in the San Antonio community, and execute compelling campaigns across our digital platforms.

This role will lead the Current’s organic social media strategy and day-to-day execution while managing sponsored content purchased by advertisers for placement on San Antonio Current social channels. The Marketing Manager will also develop integrated campaigns supporting the Current’s events, promotions, membership initiatives, newsletters, and overall brand.

The ideal candidate understands what makes San Antonio distinctive, knows how to translate local journalism into engaging platform-native content, and can balance audience growth, brand voice, advertiser commitments, and revenue goals.

Social Media Strategy and Content Develop and manage the San Antonio Current’s social media strategy across Instagram, Facebook, Tik Tok, and emerging platforms.

Create, edit, schedule, and publish engaging platform-native content, including short-form video, graphics, carousels, Stories, and promotional posts.

Collaborate with the editorial department to create a strategy to translate editorial coverage into compelling social content while preserving the Current’s voice.

Maintain a comprehensive social media calendar incorporating editorial priorities, events, promotions, sponsored campaigns, and organizational initiatives.

Monitor trends, platform changes, local conversations, and audience behavior to identify timely content opportunities.

Manage community engagement, including comments, direct messages, tags, and user-generated content.

Track platform performance and use audience insights to improve reach, engagement, referral traffic, and follower growth.

Manage the execution of advertiser-sponsored content purchased for placement on San Antonio Current social platforms.

Serve as the primary internal point of contact for sponsored social campaigns, coordinating with sales, clients, designers, photographers, videographers, and independent creators.

Review campaign requirements and ensure all posts, Reels, giveaways, and other deliverables are completed accurately and on schedule.

Create or coordinate polished sponsored content that serves the advertiser’s goals while remaining appropriate for the Current’s audience and platforms.

Support paid social campaigns, including campaign setup, audience targeting, optimization, and performance tracking. Training or certification may be provided as needed.

Prepare campaign recaps and performance reports for the sales team and advertisers.

Maintain accurate fulfillment calendars, campaign records, approvals, and creative assets.

Under leadership direction, develop integrated marketing campaigns for San Antonio Current events, including social media, email, print, digital, partnerships, and grassroots promotion.

Coordinate content capture and real-time social coverage before, during, and after events.

Oversee fulfillment of social and promotional deliverables included in event sponsorship packages.

Support marketing for reader revenue and brand initiatives, including Friends of…