Texas Social Media Ambassador

Job Posting

Title:

Texas Social Media Ambassador

Hiring Department:
University Marketing and Communications

Position Open To:
All Applicants

Weekly Scheduled

Hours:

15

FLSA Status:
Non-Exempt from FLSA

Earliest

Start Date:

Immediately

Position Duration:
Expected to Continue Until Jan 15, 2027

Location:

UT MAIN CAMPUS

The University of Texas at Austin is looking for creative, curious and reliable students to serve as Texas Social Media Ambassadors (TSMA) for the 2026-27 academic year. As a Texas Social Media Ambassador, you’ll help create content for UT Austin’s flagship social media channels and our Be A Longhorn channels, sharing authentic student experiences with future Longhorns, current students, alumni and fans around the world.

Whether you’re studying engineering, fine arts, business, education, liberal arts or anything in between, we’re looking for students who love storytelling and want to help showcase life on the Forty Acres.

• Build a portfolio of published photo, video and written work
• Learn content strategy, storytelling and social media best practices
• Receive mentorship from communications professionals and subject matter experts across the University
• Gain experience working with a major brand
• Be featured on UT Austin and Be A Longhorn social media channels
• Develop skills that translate to careers in communications, marketing, media, journalism, public relations, content creation and beyond

We welcome applications from students of all majors and class years, including:
First-year students;
Sophomores;
Juniors;
Seniors; and Graduate students.

Previous professional content creation experience is not required. We are looking for students who are creative, dependable, enthusiastic and eager to learn.

Texas Social Media Ambassador positions are limited, and participation in the program is competitive. Applicants will be selected based on creativity, communication skills, professionalism, reliability and enthusiasm for sharing the UT Austin experience. No follower minimum is required.

• Producing short-form video content for Instagram, You Tube Shorts and other platforms
• Capturing photography around campus events, traditions and student life
• Creating day-in-the-life and behind-the-scenes content
• Highlighting academics, student organizations, campus resources and traditions
• Contributing to captions or blog-style content
• Participating in University campaigns and special projects
• Collaborating with professional communicators, photographers, videographers and social media strategists

• Attend required monthly ambassador meetings and training sessions.
• Produce 2-3 approved content pieces each month.
• Respond promptly to communications, assignments and feedback.
• Meet established deadlines and fulfill assigned commitments.
• Follow University brand, accessibility and social media guidelines.
• Represent The University of Texas at Austin professionally in person and online.
• Dress in attire appropriate for the event and suitable for appearing in official University photography and video content, as requested.

• Current UT Austin student for the 2026-27 academic year
• Must remain in good academic standing.
• Must be available to attend required monthly meetings and complete assignments throughout the semester.

• Creative storytellers
• Comfortable appearing on camera
• Curious and enthusiastic about life at UT Austin
• Organized and dependable
• Excited to collaborate with others
• Proud to share what makes the Longhorn experience unique
• Wanting to have fun talking about UT!

Salary Range: $15/hour

Scheduled Weekly

Hours:

15/hrs per week (Average 10-15 hours per week depending on assignments, events, and content production needs. Some evening or weekend availability may be required.)

Students may use their own smartphones and personal devices to capture content. Professional equipment and training may be provided for select projects.

Please make sure you meet all the required qualifications and you can perform all of the essential functions with or without a…