Paid Social Associate Director

The Role

We're looking for an Associate Director, Paid Social to provide hands-on strategic and tactical leadership across a portfolio of client accounts, with a strong focus on coaching and quality control for more junior team members' day-to-day work. This role is grounded in deep paid social expertise while contributing to Wpromote's evolution toward an integrated paid media team, where paid social strategy connects closely with paid search, creative, analytics, and programmatic to drive full-funnel outcomes for clients.

This role does not carry formal people-management responsibilities. Instead, you'll be the go-to resource junior team members turn to for account guidance, campaign audits, and executive-ready storytelling, ensuring quality and consistency across the accounts you support. You'll also help evolve paid social best practices, QA processes, and AI-enabled workflows that make the team faster, sharper, and more scalable.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $100,000- $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state's salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third‑party salary benchmark surveys.

Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

* This position may be performed remotely in most states within the US, with some exclusions

** While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

*** This position is not eligible for immigration sponsorship

• Providing day-to-day account oversight and quality control across a portfolio of paid social accounts, ensuring strategy, execution, and reporting meet Wpromote's standards
• Coaching and guiding account managers and other junior team members in real time on platform execution, campaign strategy, testing, reporting, and client communication.
• Managing a small book of enterprise‑level clients directly, serving as a senior strategic partner and staying close to the evolving paid social landscape
• Staying hands‑on in advertising platforms and stepping in “on the keys” to audit, troubleshoot, launch, optimize, or stabilize campaigns when accounts need it
• Overseeing the onboarding of new accounts, ensuring a smooth ramp‑up and account setup within junior team members' books of business
• Interfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting strategy, and strengthening relationships
• Developing a full‑funnel paid social point of view across awareness, consideration, conversion, retention, and creative testing, and translating it into practical guidance for account teams
• Partnering with paid search, client strategy, creative, analytics, and…