Public Affairs, Marketing & Community Events Coordinator

1954

E. Houston., Suite 104 / San Antonio, Texas 78202

Fax

mailto:jobs

The Public Affairs, Marketing & Community Events Coordinator is primarily responsible for creating and

executing digital marketing strategies to inform, advertise, and attract public interest. This position manages the

organization's social media platforms, monitors and engages with the online community, and analyzes

engagement data to identify trends in participant interaction. Additionally, this role coordinates community

events that strengthen public engagement, enhance brand visibility, and support the Authority's mission.

• Develop and implement social media strategies that strengthen the Authority's brand, messaging, and audience
• Create, schedule, publish, and manage engaging social media content across relevant platforms.
• Monitor social media performance, analyze trends and audience insights, and recommend strategies to improve reach, engagement, and impact.
• Establish, track, and report on performance goals and key performance indicators (KPIs) for social media and digital marketing campaigns.
• Research emerging digital marketing and social media trends, tools, and best practices and recommend opportunities for the Authority.
• Develop and maintain content strategies, editorial calendars, and messaging plans across digital channels.
• Plan, execute, and manage email marketing campaigns, including copywriting, audience segmentation, scheduling, testing, deployment, and database management.
• Write, proofread, and edit marketing and communications content to ensure accuracy, consistency, clarity, and alignment with the Authority's brand voice.
• Design and produce marketing collateral, including brochures, pamphlets, digital graphics, branded materials, and promotional tools.
• Manage the design, content, functionality, and ongoing maintenance of the Authority's website, ensuring information is current, accessible, and aligned with organizational objectives.
• Coordinate digital marketing and communications projects with internal teams, vendors, and external partners as needed.
• Apply knowledge of modern office procedures, technology, software, and digital communications tools to support marketing and communications activities.

• Plan, coordinate, and execute community events and outreach activities that promote the Authority's programs, services, initiatives, and priorities.
• Develop event plans, timelines, logistics, promotional strategies, budgets, and related materials to ensure successful execution.
• Develop a comprehensive understanding of the Authority's programs, services, initiatives, and resources to accurately communicate information and connect community members with appropriate services and opportunities.
• Serve as an official representative of the Authority at community meetings, outreach events, public functions, and other external engagements.
• Build and maintain strong relationships with community organizations, businesses, nonprofits, civic groups, sponsors, and other partners to expand the Authority's reach and strengthen community connections.
• Identify opportunities to connect the Authority's programs and services with community needs, organizations, and potential partners.
• Serve as a liaison with vendors, venues, community partners, sponsors, stakeholders, and participating organizations to coordinate event and outreach activities.
• operations, and breakdown.
• Develop and implement promotional and outreach efforts for events and initiatives through digital campaigns, email marketing, media outreach, and community communications.
• Engage with community members, answer questions, provide accurate information about Authority programs and services, and direct individuals to appropriate resources or staff when needed.
• Gather community feedback and identify emerging needs, concerns, and opportunities to inform outreach strategies and improve the effectiveness of the Authority's programs and communications.
• Track event participation, engagement, partnerships, and feedback; evaluate results and recommend improvements to future outreach and engagement efforts.

• Organize and maintain both paper and electronic files with accuracy and efficiency.
• Perform other duties as assigned.

• Creativity and the ability to develop innovative approaches to marketing, communications, community engagement, and outreach.
• Strong oral and written communication skills, with the ability to communicate clearly, professionally, and effectively with diverse audiences.
• Professional presence and the ability to represent the Authority positively, accurately, and appropriately in public, community, and professional settings.
• Ability to develop and maintain positive…