Events & Field Marketing Manager

XTru develops technology that helps museums, attractions, nonprofits, and other visitor-serving organizations improve the guest experience. Our platform includes ticketing, memberships, CRM, digital passes, fundraising, guest engagement, and related solutions.

Industry conferences and trade shows are an important part of how we meet customers, introduce organizations to XTru, and strengthen relationships throughout the markets we serve.

We are looking for an Events & Field Marketing Manager who can take complete ownership of our conference and event program — from booth contracts and freight to pre-show marketing, lead capture, follow-up, and ROI.

This position is much more than event coordination.

You will own the entire lifecycle of XTru's trade shows, conferences, sponsor ships, customer events, and field marketing initiatives.

Your job is not simply to make sure the booth arrives on time.

Your job is to make sure that if XTru spends $30,000, $50,000, or more attending an event, we have a clear plan for turning that investment into customer conversations, qualified opportunities, stronger relationships, and measurable results.

• Manage XTru's annual schedule of industry conferences, conventions, trade shows, and sponsor ships.
• Coordinate booth reservations, exhibitor contracts, sponsorship opportunities, registrations, and deadlines.
• Maintain a master event calendar and ensure critical deadlines are never missed.
• Coordinate directly with conference organizers and vendors.
• Identify opportunities to improve XTru's presence and visibility at key events.

• Manage booth inventory, displays, signage, furniture, equipment, demo devices, promotional materials, and supplies.
• Coordinate booth shipping, freight, drayage, electrical, internet, material handling, and venue services.
• Maintain organized event inventory before and after each show.
• Coordinate employee registrations, hotel room blocks, travel information, and event schedules.
• Prepare detailed event plans so attending team members know where to be, what to bring, and what is expected.

• Work with the Director of Marketing to develop marketing campaigns around major conferences.
• Build pre-show email campaigns and outreach strategies.
• Promote XTru's presence through email, social media, website content, and other channels.
• Help identify attendees, prospects, customers, and partners we should meet.
• Coordinate with sales to schedule demos and meetings before the event begins.
• Develop booth promotions, giveaways, contests, or other creative strategies designed to increase traffic and engagement.

• Attend major XTru conferences and oversee on-site execution.
• Manage booth setup and teardown.
• Ensure booth appearance and branding meet XTru standards.
• Make sure demo equipment, signage, promotional materials, and lead capture systems are working properly.
• Coordinate schedules for employees working the booth.
• Troubleshoot unexpected problems quickly and calmly.
• Help create an energetic, professional, organized booth experience.

• Own the process for capturing conference leads accurately.
• Ensure leads are properly categorized, tagged, and entered into the appropriate CRM or marketing system.
• Coordinate immediate post-show follow-up campaigns.
• Work with sales to ensure high-value leads receive prompt personal follow-up.
• Track the progression of event-generated leads after each show.
• Prevent valuable leads from disappearing into a spreadsheet after the conference ends.

For every major event, help answer:

• What did we spend?
• How many leads did we generate?
• How many were qualified?
• How many meetings did we conduct?
• How many opportunities were created?
• How much…