Marketing Director

XTru develops technology that helps museums, attractions, nonprofits, and other visitor-serving organizations improve the guest experience. Our platform includes ticketing, memberships, CRM, digital passes, fundraising, guest engagement, and related solutions.

We are growing quickly and are looking for an experienced, hands-on Director of Marketing to take ownership of our marketing strategy, creative direction, campaigns, and overall market presence.

This is not a role for someone who only wants to manage agencies, review reports, or provide high-level strategy. We are looking for a marketing leader who can build the strategy, lead the team, and personally jump in when needed to get great work across the finish line.

XTru develops technology that helps museums, attractions, nonprofits, and other visitor-serving organizations improve the guest experience. Our platform includes ticketing, memberships, CRM, digital passes, fundraising, guest engagement, and related solutions.

We are growing quickly and are looking for an experienced, hands-on Director of Marketing to take ownership of our marketing strategy, creative direction, campaigns, and overall market presence.

This is not a role for someone who only wants to manage agencies, review reports, or provide high-level strategy. We are looking for a marketing leader who can build the strategy, lead the team, and personally jump in when needed to get great work across the finish line.

The Director of Marketing will lead the overall marketing function at XTru and will be responsible for how our company, products, and brand are presented to both prospects and existing customers.

You will work closely with executive leadership, sales, product, and customer-facing teams to create marketing that is polished, effective, consistent, and measurable.

• Own and continuously improve the XTru brand and visual identity.
• Establish standards for marketing collateral, presentations, digital campaigns, website content, and customer communications.
• Oversee the creation of sales decks, one-sheets, brochures, case studies, product sheets, graphics, videos, and other collateral.
• Ensure XTru presents a professional, modern, and consistent image across every customer touchpoint.
• Provide creative direction while also being comfortable personally editing or producing marketing materials when needed.

• Develop and execute integrated marketing campaigns that generate awareness, engagement, demos, and sales opportunities.
• Create campaigns around product launches, new features, customer success stories, industry trends, webinars, and company announcements.
• Build email marketing, nurture, lead-generation, and customer engagement programs.
• Work closely with sales to ensure campaigns support actual pipeline development and revenue goals.
• Develop strategies for reaching both new prospects and existing customers.

• Develop clear positioning and messaging for XTru products and solutions.
• Translate technical product capabilities into compelling customer-facing benefits.
• Create launch plans for new products and features.
• Work with product and sales teams to identify competitive differentiators.
• Develop sales enablement materials that help the sales team communicate XTru's value effectively.

• Own the marketing strategy and content direction for
• Ensure website content remains current, compelling, and optimized for conversion.
• Oversee landing pages, campaign pages, forms, and other digital marketing assets.
• Manage SEO, paid marketing, social media, and other digital channels where appropriate.
• Track website performance and identify opportunities for improvement.

• Develop a regular calendar of webinars, town halls, product demonstrations, and educational content.
• Manage webinar promotion, registration campaigns, reminders, and post-event follow-up.
• Identify opportunities to showcase customers, customer success stories, and industry thought leadership.
• Develop communications that keep current customers engaged with new XTru capabilities.

• Lead and develop XTru's marketing team.
• Provide clear priorities, assignments, deadlines, and feedback to junior marketing staff.
• Manage the Events & Field Marketing function.
• Coordinate freelancers, agencies, designers, videographers, and other outside resources when needed.
• Establish processes that allow the department to operate efficiently and…