Marketing Coordinator

Description

The Marketing Coordinator is responsible for coordinating and supporting Sarma's overall marketing initiatives, brand presence, business-development efforts, client communications, events, and promotional activities.

This position works closely with Executive Management and the Sales team to develop and execute marketing initiatives that increase brand awareness, support client retention, generate new business opportunities, and promote Sarma's products and services.

The Marketing Coordinator will assist with digital and traditional marketing, social media, email campaigns, website content, marketing materials, industry events, sponsor ships, lead-generation campaigns, and sales support. The ideal candidate is creative, organized, self-motivated, detail-oriented, and able to manage multiple projects while maintaining a professional and consistent company image.

• Assist Executive Management in developing and implementing Sarma's annual marketing plan.
• Develop and coordinate marketing campaigns supporting company growth and business-development objectives.
• Create targeted campaigns for specific industries, prospects, and service lines.
• Coordinate marketing activities with Sales to support prospecting and lead-generation efforts.
• Develop campaign calendars and maintain deadlines for marketing initiatives.
• Track campaign performance and recommend adjustments based on results.
• Research market trends, competitors, industries, and potential business opportunities.
• Identify new opportunities to increase Sarma's visibility within targeted markets.

• Manage and maintain Sarma's professional social media presence.
• Develop and schedule relevant social media content.
• Create content highlighting company services, employees, events, community involvement, industry information, and organizational accomplishments.
• Monitor social media engagement and maintain professional responses when appropriate.
• Assist with maintaining and updating company website content.
• Coordinate website updates with appropriate internal or external resources.
• Monitor website activity and digital marketing performance.
• Assist with search engine, online advertising, and other digital marketing initiatives when appropriate.
• Maintain consistent branding across digital platforms.

• Develop and coordinate email marketing campaigns.
• Maintain appropriate prospect and client marketing distribution lists.
• Create marketing communications promoting Sarma's services and capabilities.
• Assist with newsletters, company announcements, event communications, and promotional campaigns.
• Coordinate client communications with Sales and Executive Management.
• Track email campaign performance, including delivery, open, click, and response rates when available.
• Ensure communications maintain Sarma's professional brand and messaging.

• Develop, update, and maintain brochures, flyers, presentation materials, sales sheets, service information, promotional materials, event materials, and digital marketing content.
• Maintain consistent use of Sarma's logo, colors, messaging, and brand standards.
• Coordinate printing and production of marketing materials.
• Maintain an organized inventory of current marketing and promotional materials.
• Work with vendors when outside design, printing, advertising, or promotional services are required.
• Review materials for accuracy, professionalism, and consistency before distribution.

• Work closely with Sales Representatives to support prospecting and business-development initiatives.
• Develop marketing materials for targeted sales campaigns.
• Assist with…