B2B Marketing Lead; HCP & Enterprise

About Tiny Health

Tiny Health is advancing lifelong health, from the first 1,000 days to the last, and addressing chronic disease through precision microbiome science. Founded in 2020 and built by microbiome scientists and physicians, our testing platform reveals whether your microbiome is trending toward resilience or imbalances using shotgun metagenomics, proprietary AI, and one of the world’s largest longitudinal datasets. Trusted by families and health practitioners alike, our research-backed gut and vaginal tests are redefining the microbiome as a cornerstone of personalized health through every life stage.

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We’re looking for a performance-driven, clinically fluent B2B HCP & Marketing Lead to help us scale our partnerships and HCP channels. This is a high-impact, cross-functional role for someone who thrives at the intersection of scientific storytelling, practitioner acquisition, partner marketing / sales enablement, lifecycle marketing and strategic B2B growth.

You’ll own the marketing strategy for our HCP (healthcare practitioner) and enterprise channels, educating practitioners, functional medicine networks, wellness brands and longevity clinics on our microbiome testing platform, and leveraging both paid and organic channels to drive qualified leads to our B2B funnel, ensuring optimal conversions.

B2B & HCP Go-to-Market

• Design and execute lifecycle marketing campaigns for healthcare providers (HCPs), clinics, and enterprise prospects, across email, webinars, social, website, blog and paid media

• Own the go-to-market strategy for new B2B products or enterprise offerings (e.g., new metric/marker or product launches, API suite, Tiny Academy, Tiny certification process, education profile)

• Develop funnel strategies from awareness through onboarding, focusing on activation and retention of HCPs and strategic partners

• Optimize our HCP-DTC flywheel to drive downstream patient testing and grow referral-based revenue

Scientific Content & Clinical Education

• Translate complex gut and vaginal microbiome science and clinical research into compelling B2B messaging, webinars, white papers, and sales collateral

• Collaborate closely with science, clinical, and partnerships teams to build educational campaigns that support partner success

• Build a clinical studies marketing toolkit (one-pager, slide, FAQ, and email copy) that clearly communicates opportunities, study pathways, and how partners can work with Tiny Health

• Co-lead thought leadership, newsletter, and content efforts for the HCP community (functional MDs, NDs, nutritionists, integrative practices, concierge medicine) and enterprise clients (health assessment companies, wearables, hormone health companies, wellness brands)

Growth & Performance Marketing

• Run targeted B2B campaigns on platforms like Meta, Linked In, Google and via email using tools like Klaviyo or Send Grid

• Work with data & analytics to track campaign performance, attribution, and conversion, optimizing to cost-per-lead and LTV

• Collaborate with sales, partnerships, and operations teams to nurture pipeline and ensure alignment on lead quality

Cross-functional Collaboration

• Work with our partnerships team on go-to-market and co-branded campaigns

• Partner across clinical, D2C marketing, operations, product, and science to ensure brand consistency, product roadmap alignment, and accuracy of scientific translation on clinical marketing collateral

• Manage agency or contractor relationships as needed to support design, copy, or campaign execution

• Have 4+ years in B2B marketing, preferably in healthtech, lab testing, clinical diagnostics, or wellness

• Have worked closely with or marketed to functional medicine, integrative MDs,…