Sales Representative, -Premise; San Antonio​/Hill

Sales Representative, Off-Premise (San Antonio / The Hill Country)

Established in 1989, Morales Capital Group is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a primarily family‑owned, multi‑generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.

MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top‑quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

Sales Representative, On‑Premise located in San Antonio, The Hill Country and surrounding territories.

• Account Management
  • Build and maintain strong relationships with on‑premise accounts including bars, restaurants, hotels, and entertainment venues.
  • Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
  • Maintain consistent customer contact and follow‑up to ensure satisfaction and long‑term partnership.
  • Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
  • Ensure proper pricing, distribution, and inventory levels across assigned accounts.
  • Resolve order, delivery, billing, and service‑related issues in a timely and professional manner.
  • Travel daily within the assigned territory to support account needs and sales objectives.
• Sales Execution
  • Meet or exceed monthly, quarterly, and annual sales goals.
  • Present and sell the MBG spirits portfolio using a consultative, solutions‑based selling approach.
  • Drive incremental sales through new distribution, menu placements, cocktail features, and back‑bar visibility.
  • Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.
• Brand Building & Activation
  • Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
  • Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
  • Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.
  • Ensure point‑of‑sale materials and brand standards are properly executed.
  • Serve as a brand ambassador for assigned portfolios within the on‑premise market.
• Reporting & Administration
  • Plan weekly routes, pre‑plans, and territory strategies to maximize productivity.
  • Accurately enter orders, account activity, and notes into the CRM system.
  • Track incentives, performance metrics, and program execution.
  • Maintain compliance with company policies and all applicable Texas alcohol regulations.
  • Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.
• Behavior and Communication Expectations
  • Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement.
  • Maintain a high level of professionalism and confidentiality.
  • Establish and maintain effective working relationships with staff, department leaders and executive leadership.
  • Be approachable at all times.
  • Be known as a trusted resource for knowledge and guidance.
  • Deliver excellence – always looking for the very best product in what we do.
  • Live Above the Line – exhibiting ownership, accountability and responsibility.
  • Engaged – ensure all care about MBG and the work we do, from the top down.
  • Responsive – we do what we say in a timely manner.
  • Respected – known for accuracy in all we say and do.
  • Confident – trust in our ability to be successful and make good decisions.
• Competencies
  • Customer Focus – dedicated to meeting the expectations and requirements of customers.
  • Negotiating – skilled at negotiating with clients to secure favorable outcomes.
  • Drive for…