Market Development Representative, Don Ramon; Texas

Market Development Representative, Don Ramon (Texas)

Established in 1989, Morales Capital Group (MCG) is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. MCG is a family‑owned, multi‑generational importer & distributor of alcohol beverages headquartered in Houston, Texas, and has grown to be a leading distributor in the United States, with partnerships across all 50 states. MCG offers a diverse portfolio of top‑quality brands and strives to provide exceptional service to its business partners.

We are guided by our primary PURPOSE, our CORE VALUES, and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Mexcor Inc. seeks a Market Development Representative, Don Ramon based in Texas, preferably residing in Houston, Dallas, San Antonio, or Austin. This full‑time role offers a competitive compensation package and a wide range of benefits.

Reporting to the Trade Marketing Manager, the Market Development Representative focuses on driving growth in tequila‑focused markets through strategic brand‑building initiatives and strong partner engagement. The position is responsible for executing sales and marketing strategies, identifying and developing key on‑premise relationships, and organizing impactful promotional events. The ideal candidate demonstrates deep knowledge of the tequila category, excels in brand education, and brings experience executing effective market activation plans to meet performance targets.

Acting as a vital liaison between the Don Ramon Brand team (Mexico‑based) and the Mexcor International sales team, the role will translate local brand strategies into impactful trade marketing plans and channel activations.

All‑In:
Being Accountable;
If it’s to be, it’s up to me.
People:
Growing and building partnerships within a family dynamic.
Future Thinking:
Innovative and disruptive in our approach.

• Brand Development: Develop and execute brand‑building strategies in designated tequila markets; ensure consistent brand representation across all touchpoints; support long‑term brand positioning through local insights and initiatives.
• Partnership Engagement: Identify and engage key partners, including on‑premise accounts, influencers, and event organizers; build strong relationships to support collaborative promotional opportunities and brand alignment.
• On‑Premise Activation: Execute on‑premise strategies to increase visibility and consumer engagement; support account staff with product training and sell‑through initiatives.
• Promotions and Events: Organize and participate in promotional events, brand activations, and tastings; ensure high‑quality execution and alignment with brand guidelines.
• Brand
  
  Education:
  
  Conduct brand and product education sessions for trade partners, account staff, and consumers; serve as a subject‑matter expert on tequila to elevate category knowledge and enthusiasm.
• Marketing Performance: Monitor and report on the effectiveness of marketing campaigns and activations; provide insights and recommendations to optimize future strategies and ROI.

A high level of professionalism and confidentiality is crucial. Establish and maintain effective working relationships with staff, departmental leaders, and executive leadership. Desired attributes include being approachable, a trusted resource, delivering excellence, exhibiting ownership, engaging, responsive, respected, and confident.

• Customer Focus: Actively seeks to understand customer needs, builds lasting relationships, and drives satisfaction.
• Business Acumen: Understands market trends, competitive landscape, and business strategies; balances short‑term and long‑term objectives.
• Strategic Agility: Anticipates future trends, grasps new concepts, pivots strategies, and navigates ambiguity.
• Influence and Persuasion: Presents ideas, convinces others, builds consensus, and inspires action.
• Results Orientation: Sets high‑performance standards, works diligently to exceed targets, and monitors performance metrics.

Sitting, typing,…