Area Manager, -Premise; San Antonio, Austin

About the Company

Morales Capital Group (MCG) was established in 1989 and is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a family‑owned importer and distributor of alcohol beverages headquartered in Houston, Texas. With 140+ regional distributor partners, MCG has reached all 50 U.S. states and sits among the largest alcohol beverage distributors in Texas, Florida, and California.

Area Manager, On‑Premise for San Antonio, Austin and the surrounding territories. The successful candidate will ideally live in San Marcos, Austin, or San Antonio.

Reporting to the Regional Branch Manager, the Area Manager leads, develops, and drives performance across the assigned On‑Premise markets, managing distributor execution across restaurants, bars, hotels, entertainment venues, and regional chain accounts while leading Sales Representatives to achieve volume, distribution, and brand growth objectives. The role is the direct link between suppliers, key accounts, and field execution teams, ensuring MBG Texas delivers best‑in‑class service, programming, and market execution in the on‑premise channel.

• Sales Leadership & Team Development
  • Lead, coach, and develop a team of On‑Premise Sales Representatives across both markets.
  • Spend 3–4 days per week in the field conducting ride‑withs and joint customer calls.
  • Establish clear expectations for execution, professionalism, and results.
  • Support hiring, onboarding, training, and territory transitions.
  • Conduct performance reviews, coaching sessions, and corrective action when required.
• Business Planning & Execution
  • Own delivery of monthly, quarterly, and annual sales, distribution, and revenue goals.
  • Execute supplier business plans, scorecards, and priority initiatives.
  • Ensure consistent call frequency, routing discipline, and market coverage.
  • Drive pricing, menus, features, incentives, and promotional execution.
  • Analyze KPIs and market data to identify opportunities and performance gaps.
• Customer & Market Leadership
  • Build strong relationships with key on‑premise operators and decision‑makers.
  • Lead key account calls and assist with menu placements and promotions.
  • Develop new on‑premise account opportunities.
  • Resolve customer issues while protecting MBG relationships.
  • Serve as a market ambassador for MBG and its supplier partners.
• Behavior and Communication Expectations
  • Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement.
  • Maintain a high level of professionalism and confidentiality.
  • Be approachable, known as a trusted resource, and always deliver excellence.
  • Exhibit ownership, accountability, and responsibility; be engaged and responsive.
• Competencies
  • Customer Focus – dedicated to meeting expectations and fostering relationships.
  • Negotiating – secure favorable outcomes aligned with company goals.
  • Drive for Results – consistently push for excellence in performance.
  • Time Management – prioritize tasks and meet deadlines.
  • Interpersonal Savvy – build constructive relationships across all people.

• Regular sitting, typing, and using a computer or mobile device.
• Walking, bending, reaching, standing, squatting, and stooping as needed.
• Lift or carry up to 45 lb.
• Daily driving to and from customer accounts within assigned territories.

• 21 years or older;
  High School Diploma or GED.
• 5–7 + years of beverage alcohol sales experience with on‑premise focus.
• Prior sales leadership or senior sales experience preferred.
• Strong wine and spirits knowledge.
• Proven ability to lead and develop high‑performing teams.
• Demonstrated success achieving goals in competitive markets.
• Ability to manage multiple projects effectively.
• Excellent communication skills and the ability to build relationships across teams.
• Proactive, resourceful, and efficient.
• Must attend local meetings, travel locally, and occasionally out‑of‑town.
• Valid Texas driver’s license and reliable insured transportation with minimum coverage ($100,000 bodily injury, $300,000 liability, $50,000 property damage).
• Pass background and drug screening for hire and…