National Director of Sales and Marketing

National Director of Sales and Marketing

The National Director of Sales & Marketing provides strategic leadership for all sales and marketing initiatives across Grand Living communities. This executive leader is responsible for developing and executing the organization's long-term sales, marketing, and brand strategy while driving occupancy, revenue growth, prospect experience, and market expansion.

Working closely with Executive Directors, Operations leaders, Sales Specialists, community leadership, and corporate leadership, this role develops high-performing sales teams, strengthens the Grand Living brand, and ensures every prospective resident and family experiences exceptional hospitality throughout the decision-making journey.

Essential Functions

Strategic Leadership

• Develop and execute Grand Living's national sales and marketing strategy.
• Establish performance expectations that support occupancy growth, revenue goals, and brand recognition.
• Partner with executive leadership on strategic initiatives, acquisitions, and new community openings.
• Monitor market trends and identify opportunities to strengthen Grand Living's competitive position.

Sales & Marketing Excellence

• Lead sales strategy across all communities to maximize occupancy and census growth.
• Develop and implement standardized sales processes that create a consistent prospect experience.
• Ensure every prospect receives exceptional hospitality from the initial inquiry through move-in.
• Monitor sales performance, conversion metrics, inquiry management, and occupancy trends.
• Lead community sales audits and implement continuous improvement initiatives.

Brand Development

• Protect and strengthen the Grand Living brand across all communities and platforms.
• Ensure marketing materials, digital presence, advertising, and community events consistently reflect Grand Living's luxury hospitality standards.
• Collaborate with marketing partners to enhance lead generation and brand awareness.
• Oversee public relations, reputation management, and community marketing initiatives.

Financial Performance

• Develop strategies to maximize occupancy, revenue, and return on marketing investment.
• Partner with Operations to align sales performance with financial objectives.
• Analyze key performance metrics and implement action plans to improve results.
• Oversee annual sales and marketing budgets.

Leadership Development

• Recruit, mentor, coach, and develop corporate and community sales and marketing leaders.
• Build leadership succession plans.
• Develop onboarding, sales training, and leadership development programs.
• Foster a culture of accountability, collaboration, hospitality, and continuous improvement.

Prospect Experience

• Champion exceptional hospitality throughout every stage of the prospect journey.
• Utilize prospect/resident feedback and market insights to enhance the sales experience.
• Ensure communities consistently deliver remarkable first impressions.
• Promote personalized experiences that differentiate Grand Living from competitors.

Marketing & Innovation

• Identify emerging sales strategies, marketing trends, and technology solutions.
• Oversee CRM optimization, digital marketing initiatives, referral development, and lead management.
• Continuously evaluate opportunities to improve conversion rates and customer engagement.

New Community Development

• Lead sales and marketing strategies for new community openings.
• Develop pre-opening marketing plans and occupancy strategies.
• Support community launch activities, sales training, and operational readiness.

Other

Upon employment, all team members are required to fully comply with Grand Living's standards, procedures, and regulatory requirements while supporting the organization's mission of delivering exceptional hospitality.

This position requires regular travel to Grand Living communities and active participation in leadership meetings, training programs, community openings, and operational assessments.

This position is performed in a combination of remote, corporate office, and senior living community environments. The role requires frequent interaction with prospective residents, residents, families, community leadership, and external business partners.

This job description is intended to outline the primary responsibilities and qualifications of the Vice President of Sales & Marketing position. It may be modified or supplemented as needed to meet the needs of the organization. Typical requirements include:

• Ability to travel extensively, including frequent overnight travel, to Grand Living communities and industry events.
• Ability to walk communities, tour apartments, and participate in sales presentations, marketing events, and community activities for extended periods.
• Ability to sit, stand, and move throughout office and community environments for extended periods.
• Ability to lift and carry presentation materials or marketing displays weighing up to 25 pounds.
• Ability to operate standard office equipment, including computers, mobile devices, and audiovisual presentation…