Director of Sales and Marketing

Overview

Our Hill Country hotel features 226 rooms and 12,643 sq. ft. meeting/event space, located five minutes from Sea World San Antonio and 20 minutes from the River Walk and Lackland Air Force Base. Amenities include complimentary shuttle to and from Sea World, multiple on‑site dining options, pet‑friendly rooms, fitness center, outdoor games, three heated outdoor pools, a whirlpool, cornhole, and giant table games.

It offers a resort‑style experience and an engaging environment for hospitality professionals focused on creating exceptional guest experiences and leisure operations.

• Lead and manage the sales team, coordinating Marketing, Sales, Catering, and Conference Services Managers.
• Implement, monitor, and control sales and marketing strategies.
• Meet assigned monthly sales goals and drive revenue growth.
• Initiate and maintain a direct, aggressive sales effort to exceed budgeted goals and achieve RevPAR and penetration growth.
• Provide hands‑on sales responsibility with supervisory accountability for daily activities of sales team members, including leadership, mentorship, and training.
• Direct hiring and training of all new employees in the Sales, Catering, and Conference Services departments.
• Develop and implement quarterly and annual booking goals for the Sales Department.
• Assist the General Manager with the Sales and Marketing portion of the Annual Marketing Plan and Quarterly Ownership Review presentations.
• Support all direct sales efforts, including sales trips, off‑property functions and customer entertainment.
• Plan, manage, and evaluate all financial aspects of the sales efforts, ensuring cost effectiveness and optimal resource utilization.
• Collaborate with Revenue Management to produce rate strategies and pricing to achieve optimal mix of business.
• Manage and engage with outside agencies that support marketing efforts on a weekly basis.
• Create and manage Sales, Catering, Banquet, and Marketing revenue and expense budget/forecast.
• Receive department‑related guest complaints and ensure corrective action.
• Create and implement development plans for the Sales team and provide coaching and action plans when necessary.
• Conduct frequent sales calls to existing and new accounts, uncovering new business in assigned market segments.
• Maintain accurate sales records in the hotel sales system.
• Coordinate customer specifications with the operations team to respond to issues and ensure satisfaction.
• Adjust work schedule as needed to meet business demands, which may include early morning, evening, or weekend hours.
• Other duties as assigned.

• Bachelor’s Degree or equivalent industry experience.
• Minimum of five years as a Director of Sales & Marketing or Director of Sales in a similar sized property.

• Excellent verbal and written communication skills, including formal presentations.
• Strong sales and negotiation skills, ability to cultivate leads, build relationships, and achieve financial expectations.
• Strong organizational skills with ability to handle multiple tasks in a fast‑paced environment.
• Experience with hotel and sales systems.
• Strong computer skills:
  Microsoft Office, Delphi, or other hotel sales systems.
• Knowledge of sales and business intelligence products such as D360, A360, STR Reports, and Pace Reports.
• Working knowledge of all department operations.
• Skilled at monthly group forecasting and the annual budget process.
• Skilled at preparing and presenting annual marketing plans and quarterly ownership presentations.
• Understanding of budgetary and fiscal responsibility to the sales department.
• Ability to provide strong leadership, mentorship, training, and coaching skills to direct reports.
• Knowledge of social media, digital marketing, and PR.
• Good understanding of reading and analyzing data/reports and developing sound e‑commerce, social media, digital marketing, and PR strategies.

HRI is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status prohibited under federal, state, or local laws. All employment decisions are based on valid job‑related requirements.