Sales Representative-General Construction

Sales Representative – General Construction is responsible for representing machine sales products in a defined geographic territory with the ultimate goal of selling, leasing, purchasing, or renting products. The position targets sales prospecting and sales to new customers in the agricultural, ranching, and general contractor markets. The representative works collaboratively with the sales team to support growth and stability, aligning with company values and mission.

Department:
Machine Division (MAC)

Employment Type:

Full Time

Location:

San Antonio

• Model and promote the company’s Values Based Leadership tools to ensure alignment with Vision, Values, and Mission.
• Identify, initiate contact with, and influence potential buyers to meet or exceed territorial and corporate business goals.
• Source and grow sales with new business opportunities and develop new customers.
• Diagnose and respond to customer needs to enhance service quality and satisfaction.
• Promote products and services to existing customers while expanding that base to achieve territorial and organizational goals.
• Create and submit accurate, timely sales reports and documentation to support business goals.
• Meet all sales-related key metrics during review periods.
• Contribute to developing, monitoring, and controlling the sales forecast and expenses within the assigned territory.
• Complete special projects as requested by the Regional Sales Manager.
• Travel to and from customer locations.
• Work safely at all times and comply with all company policies, procedures, and standards.
• Perform other duties as assigned.

• 50+ hours per week, including late evenings, weekends, and holidays.

• Proficient selling techniques (prospecting, overcoming objections, closing sales).
• Excellent selling, negotiating, and closing skills with ability to build long‑term relationships.
• Proficient in MS Office Word, Excel, Outlook, and related software.
• Strong analytical skills for problem-solving and decision-making.
• Ability to use logic and reasoning to evaluate alternatives and solutions.
• Exceptional attention to detail and thoroughness.
• Excellent communication and interpersonal skills to collaborate across departments.
• First‑class organizational, multi‑tasking, and time‑management skills, deadline‑oriented.
• Strong written communication skills for various audiences.
• Quick mathematical computation skills (percentages, fractions, basic arithmetic).
• Ability to work independently and as part of a high‑volume team.
• Ability to read, analyze, and interpret professional documents and regulations.
• Effective listening and comprehension of spoken communication.
• Knowledge of safe work policies, procedures, and practices.
• Knowledge of sales techniques, financial, credit, and accounting principles.
• Ability to work with individuals and groups.

• Knowledge of CAT products, support services, and programs.
• Knowledge of inventory management and processes.

• Knowledge of Holt Industrial Systems products, support services, and programs.

Education and Experience:

• High school diploma or equivalent with some college coursework, or an equivalent combination of education and experience. Bachelor’s Degree in Business or related field preferred.
• Minimum three years of related work experience required; six years or more preferred.

None

• Extensive driving required; overnight travel required.
• Valid driver’s license required.

• Must be able to perform all job duties satisfactorily; reasonable accommodations may be made.
• Position involves extended periods in a stationary role with occasional movement to access office equipment.
• Requires good manual dexterity, coordination, and stamina.
• Frequent communication with others and the ability to exchange accurate information.
• Routine visual inspection of work while responding to signals and instructions.

• Job primarily performed in a professional office with controlled environmental conditions.

The above statements describe the general nature and level of work performed by employees in this classification. They are not an exhaustive list of all responsibilities, duties, and skills required. Additional duties may be assigned as needed.