Field Sales Representative

About Mood

Mood is a category-defining omni-channel hemp brand offering a full product suite across DTC online and retail partners. We are scaling fast and doing it profitably. We win through a premium product experience that brings best-in-class shopping to one of the most highly regulated industries. Our mission is simple:
Enable access to premium hemp products of the highest quality, conveniently.

We are still early in our journey, and the right people can make a lasting impact.

Mood is seeking a driven Field Sales Representative to grow distribution, visibility, and retail execution for Mood's THC beverage portfolio across the Austin / San Antonio territory ****. As the face of Mood in the market, this role partners closely with distributor sales teams and retail decision-makers to grow the brand through new account development, in-store merchandising, promotional execution, product sampling, and relentless follow-through.

The focus of this role is expanding Mood's beverage at retail.

Success is measured by what happens on the shelf and in the consumer's hand: more points of distribution, more displays, more product trials, fewer out-of-stocks, and a portfolio that consistently shows up better than the competition. This role reports to the Head of Beverage and works closely with Sales Operations, Marketing, and Distribution to ensure Mood wins with distributors, at retail, and with consumers.

• Own territory performance for the Mood THC beverage portfolio across distribution, displays, shelf presence, promotional execution, and market coverage goals.
• Prospect and open new accounts across grocery, convenience, liquor, independent retail, and select food service and on-premise channels where hemp-derived THC beverages are permitted.
• Sell in new items, secondary placements, cold-vault placements, and promotional programs at store level.
• Conduct regular market audits to identify voids, out-of-stocks, pricing gaps, and display opportunities.
• Execute and merchandise displays, resets, and point-of-sale materials to Mood brand standards.
• Leverage CRM, syndicated data (Circana / Nielsen / IRI), and sales reporting to prioritize accounts and track results.

• Build strong working relationships with distributor sales reps, supervisors, and managers across the assigned territory.
• Drive execution through ride-alongs, market blitzes, and store-level work-withs alongside distributor teams.
• Equip distributor reps with product education, promotional priorities, and clear selling stories for Mood's THC beverage portfolio.
• Partner with distributor management to review market conditions, close execution gaps, and unlock growth opportunities.
• Monitor distributor inventory and depletions, securing reports as needed to keep stock and freshness aligned with demand.
• Provide timely intelligence on account conditions, competitive activity, and in-market performance to keep Mood prioritized.
• Influence outcomes through communication, relationship-building, and follow-through rather than direct personnel management.

• Plan, schedule, and execute in-store samplings, tastings, and product demonstrations that drive consumer trial, brand awareness, and sales velocity for Mood's THC beverages.
• Serve as the face of Mood at samplings, educating consumers and retail staff on product benefits, dosing, formats, and responsible consumption.
• Ensure all sampling activity complies with applicable federal, state, and local regulations for hemp-derived THC products, including strict 21+ age verification and adherence to venue and retailer policies.
• Coordinate sampling logistics end to end, including securing retailer approval, managing sample inventory, setting up and breaking down displays, and maintaining a clean, organized, on-brand sampling footprint.
• Support local events, festivals, launches, and brand-building activations, including evening and weekend activity as needed.
• Partner with distributor reps and the Marketing team on sampling calendars, cross-promotions, and event activations that convert trial into repeat purchase and new placements.
• Capture and report sampling data (units sampled, consumer feedback, conversion, and sell-through) to inform account strategy and future activation planning.

• 2+ years of beverage, CPG, or distributor / DSD sales experience.
• Working knowledge of the three-tier distribution model and how suppliers, distributors, and retailers operate.
• Proven success in territory sales, field execution, or account development.
• Strong understanding of grocery, convenience, liquor, and independent retail execution.
• Experience working with distributor partners and store-level decision-makers.
• Must be 21 years of age or older and comfortable representing a regulated, hemp-derived THC product.
• Valid driver's license, reliable transportation, and ability to travel extensively within territory.
• Excellent…