Area Sales Director-Public Sector​/SLED

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The Area Sales Director is a strategic GTM sales leadership role responsible for guiding sales managers and driving consistent performance across their teams. This position oversees a group of client and senior client managers who are quota-bearing, with a specific focus on the Public Sector vertical, including federal, state, and local government, as well as education and other public institutions.

This leader plays a critical role in aligning sales execution with the unique needs and regulatory requirements of public sector clients, ensuring that go-to-market strategies are tailored to address the challenges and opportunities within this space.

While direct interaction with buyers is limited, when it does occur, it is typically at the executive level and involves strategic discussions that influence long-term partnerships and solution alignment.

The Area Sales Director is accountable for leading and managing the sales organization within their assigned geography, ensuring flawless execution of sales initiatives, programs, and activities. They are also responsible for fostering a collaborative, innovative, and compliant team culture that emphasizes operational excellence and public sector expertise.

In this role you will:

• Works with the Sales Executive and decision makers to assist with the development of a sales strategy that will deliver the strategic objectives as outlined in the global and regional organizational strategy.
• Defines the way the sales force will approach the market and to determine the targets that the sales force should achieve and strive to exceed.
• Drives a sales culture by sharing best practices, developing and sustaining cross functional relationships and filtering information downwards
• Provides input into sales policies and procedures, ensuring implementation and continuous improvement to drive business results.
• Drives the alignment to the sales and organizational strategies and ensures the execution of these strategies by implementing the relevant operational plans.
• Responsible for the management of the team, setting and managing budgets, creating and executing on plans and reporting on the team activities in the required forums.
• Engages with vendors and partners to develop and execute go-to-market strategies to be implemented by sales teams.
• Takes responsibility for closing the gap between buyer expectations and current-state sales models, engagement models and integration methods.
• Executes the sales strategy by making decisions that influence people, process and technology.
• Measures progress against objectives and ensure that the appropriate level of effort is applied across the sales team to handle the client's reality.
• Coordinates sales activities across the geography to ensure that a consistent go-to-market approach is followed and that all clients are approached in a planned and coordinated way.
• Acts as a critical link between sales strategy and execution in the field and ensures that the end-state vision as determined by the executive team is achieved, whilst balancing buyer expectations.
• Sets sales targets and goals whilst making it easier for clients to buy, listening to client concerns, collecting reality-based evidence and enforcing standardized but flexible processes and methods across their teams.
• Develops and maintains strategic relationships with internal and external partners to the benefit of their clients.
• Lead and manage client and senior client managers and quota-bearing teams with a focus on driving consistent performance and strategic execution across the Public Sector, including federal, state, and local government markets.
• Provide executive-level leadership and strategic oversight, ensuring alignment of go-to-market initiatives with public sector priorities, compliance requirements, and long-term client…