Community Liaison | FT | Home Health & Hospice

Position Summary

Marketing Liaison interfaces with hospitals, skilled nursing homes, board and care homes and outpatient discharge planning services, and physician offices. Provides and acts as a community resource and public relations representative in facilitating safe quality healthcare in our communities. The Marketing Liaison is expected to generate appropriate patient referrals/admissions by establishing and maintaining professional relationships with all referral sources.

• Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
• Prepare and conduct sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.
• Assist the Director of Business Development in establishing organization volume projections in the annual budget and in allocating resources for the marketing department.
• Monitor allocation of resources according to budgetary limitations.
• Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
• Exceed client and internal expectations by providing daily communication and creative solutions to problems, while maintaining a positive attitude.
• Establish and maintain positive working relationships with current and potential referral and payer sources.
• Document all physician office visits, referral source visits, follow‑up, phone calls, and gifts—a minimum of 50 documented quality interactions per week.
• Ensure all communications, messaging and branding is aligned with the Vesper Hospice culture.
• Build and monitor community, customer, payer, and patient perceptions of Vesper Hospice as a high‑quality provider of services.
• Strategically plan by identifying opportunities for additional or improved services to address customer needs.
• Maintain comprehensive working knowledge of Home Health and Palliative Care and Hospice markets, including government agencies, major payer groups, key referral sources, and competitor market positioning.
• Maintain comprehensive working knowledge in the field of marketing and share information with appropriate organization personnel.
• Maintain comprehensive working knowledge of community resources and assist customers in accessing community resources when services are not provided by Cornerstone Healthcare, Inc.
• Monitor and report on cost effectiveness of marketing efforts.

• Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.
• At least three years’ experience in healthcare marketing, preferably in hospice care operations.
• Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain relationships within the community.
• Ability to market and deal tactfully with customers and the community.
• Organized approach to territory management and ability to work with limited supervision.
• Excellent communication, negotiation, and public relations skills.
• Demonstrated autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
• Essential ability to drive and/or have access to transportation for agency‑related travel (e.g., community partners, patients).
• Valid driver’s license, automobile insurance coverage, and access to an automobile.

We are an equal‑opportunity employer committed to ensuring that all conditions and privileges of employment for all job classifications are based on qualifications and work record. No employment decision is made, nor do we discriminate on the basis of race, color, religion, creed, sex, pregnancy, sexual orientation, gender identity or expression, age, national origin, ancestry, citizenship, veteran status, or disability.