Customer Sales Lead - HEB

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

The Customer Sales Lead is responsible for developing and executing joint business plans with HEB to drive volume, profit, and share growth across the Campbell’s Snacks portfolio, with a primary focus on Cookies and Crackers. This role owns the overall customer strategy, business planning process, and performance management for assigned categories and customer priorities, with accountability for delivering sales objectives across both Brick & Mortar and Ecommerce channels.

Success in this role requires proactively managing customer business plans, trade investment, spending, volume, and forecast performance to achieve annual objectives. The Customer Sales Lead will partner closely with key HEB stakeholders and leverage shopper insights, category management principles, and customer initiatives to deliver distribution, shelving, merchandising, and pricing objectives.

This position requires senior-level ownership of customer priorities, strong cross-functional leadership, strategic thinking, financial acumen, customer-facing expertise, and the ability to translate data, market dynamics, and business trends into actionable recommendations that drive profitable growth.

Must be willing to travel to HEB HQ (TX), Camden, NJ World Headquarters
, and market locations.
Candidates located regionally to Texas required.

• Lead the joint business planning process and annual strategic plan with HEB, ensuring alignment to customer priorities and Campbell’s Snacks volume, profit, and share objectives.
• Own and proactively manage the overall HEB business plan, including sales performance, trade spending, volume, forecast accuracy, and risk management.
• Lead cross-portfolio initiatives and customer priorities to drive sustainable volume, profit, share growth, and portfolio expansion.
• Utilize Campbell’s Sales Planning and Customer Investment systems to create optimized customer plans across Brick & Mortar and Ecommerce channels.
• Develop and execute trade promotion strategies and tactical plans that deliver strong ROI and support profitable growth.
• Build and maintain strong relationships with HEB buyers, category managers, merchandising leaders, and other key stakeholders.
• Apply shopper insights, syndicated data, loyalty data, and category management expertise to identify business opportunities and drive customer growth.
• Partner with Shopper Insights, Category Management, Customer…