Insights Manager, Subscriptions, Connected TV, YouTube Marketing

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This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles:
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note:

By applying to this position you will have an opportunity to share your preferred working location from the following:
New York, NY, USA;
Chicago, IL, USA;
Los Angeles, CA, USA;
San Bruno, CA, USA.

Minimum qualifications:

* Bachelor's degree in a research or quantitative field, or equivalent practical experience.

* 5 years of experience designing, scoping, executing, and delivering research and analysis projects, including client side insights within the marketing industry.

* 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations for executive audiences.

* Experience managing research and measurement agencies.

* Experience executing multi-country quantitative and qualitative research projects from start to finish.

Preferred qualifications:

* Experience with global consumer research within the paid media subscription, SVOD, sports, and entertainment categories.

* Experience executing pricing research, foundational studies, and analyzing bundling effects on willingness-to-pay.

* Knowledge of research design and methods (e.g., In-Depth Interviews (IDIs), focus groups, surveys, statistical analyses) and when to apply them.

* Ability to link insights to business strategy, presenting complex pricing analysis simply in executive level communications.

* Ability to proactive, selective, and flexible approach to operating in a fast-paced, constantly evolving, and collaborative environment.

* Ability to act as an owner, analyzing data and building slides separately rather than waiting for vendor support.

About the job

You Tube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make You Tube successful by shaping people's perceptions of You Tube and inspiring them to engage with us. We're also responsible for all of You Tube's marketing activities to consumers, creators, and key opinion influencers.

You Tube's Subscriptions Marketing teams are shaping the future of premium digital entertainment. We bring to life You Tube's most exciting paid offerings, including You Tube Music and Premium, You Tube TV, You Tube Primetime Channels, and NFL Sunday Ticket. Our team strives to deeply understand the evolving needs and desires of consumers, unlock new growth opportunities, and ensure we are delivering unparalleled value for our paid members.

As a Connected TV Subscriptions Insights Manager, you will play a pivotal role shaping the future of You Tube's product and services. You will help the Connected TV You Tube business uncover the motivations, behaviors, and unmet needs of both our members and prospects across the range of our subscriptions products (e.g., You Tube TV, NFL Sunday Ticket, You Tube Primetime Channels, etc.).

Your insights will directly influence how we acquire, engage, and retain subscribers across our portfolio. Come help us unlock the future of Connected TV entertainment for millions of people.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $142,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

* Deliver research programs in their entirety, managing agencies, project briefing, research design, analysis planning, and final delivery of results to global stakeholders.

* Execute a range of research projects including personas, positioning, messaging, pricing, feature prioritization, creative testing, and ad hoc analysis. Be a go-to quantitative expert that understands core economic principles around pricing, consumer elasticity, and heuristics.

* Use multiple datasets, such as member surveys,…