Senior Manager, Campaign Optimization; Team Lead, Partner & Insights

Position: Senior Manager, Campaign Optimization (Team Lead, Partner Growth Performance & Insights)
Position Summary...

The Team Lead - Partner Growth Performance and Insights leads the team responsible for delivering actionable growth insights and optimization recommendations to strategic Walmart Connect partners. This role owns how standardized intelligence is translated into clear, practical guidance that drives measurable performance improvement, incremental growth, and accelerated adoption.

This is a people-leadership role with direct accountability for team execution, prioritization, and the quality and consistency of partner-facing deliverables. This leader pairs people management with analytical expertise and advertising platform knowledge - setting the measurement standards, govern the dashboards and KPIs that drive decisions, and quantify the incremental impact of partner insights.

What you'll do...

Growth Insights & Optimization Ownership

* Own end-to-end delivery of growth insights and optimization recommendations across strategic partners.

* Ensure partners receive clear, actionable guidance tied to performance improvement, growth, and adoption.

* Measure success based on incrementality and outcomes, not baseline activity or reporting volume.

Performance Intelligence & Measurement

* Establish and own a practical incremental measurement methodology (baseline vs. post, target vs. actual, contribution/attribution, and test-and-learn where feasible) to prove the value of insights delivered.

* Build and govern scalable dashboards, scorecards, and reporting that surface partner performance trends, growth opportunities, and drivers - maintaining a single source of truth.

* Create visibility into the "insight → action → outcome" chain so the team can quantify which recommendations drive measurable partner impact.

Scalable Enablement

* Translate standardized intelligence into repeatable activation models, "insight modules," and playbooks.

* Drive scale through automation, templates, and consistent frameworks.

* Reduce reliance on bespoke analyses while maintaining high-impact support for priority partners.

Team Leadership & Execution

* Lead, coach, and develop a team focused on growth insights, optimization, and analytics.

* Set clear goals, success metrics, and operating rhythms aligned to broader leadership priorities.

* Own prioritization, workload planning, and delivery standards to ensure focus and high-quality output.

Cross-Functional Collaboration

* Partner closely with Sales, PDMs, Optimization, Sales Ops, analytics/BI, and Partner Network stakeholders to drive execution.

* Serve as the primary owner for external activation workflows tied to growth insights.

* Surface partner needs, trends, and friction points to inform prioritization and planning.

Preferred Qualifications ...

* Bachelor's Degree in a quantitative field (e.g., analytics, advertising, economics, mathematics, business administration) AND 10-15 years of experience in growth optimization, performance improvement, analytics/insights, or driving adoption initiatives for products, customers, or marketing campaigns.

* Demonstrated experience leading and developing teams in growth strategy, optimization, analytics, or partner enablement functions.

* Proficiency working hands-on with data and tools such as Tableau, SQL, and Excel to support data-driven decisions.

* KPI development and metric governance - strong dashboarding/reporting experience and the ability to translate data into clear, actionable recommendations for non-technical audiences.

* Proven ability to operate in cross-functional, matrixed environments and influence without direct authority.

* Experience prioritizing work in fast-moving environments with competing demands.

* Excellent communication and storytelling skills, including comfort presenting insights to senior stakeholders.

* Media, ad tech, retail media, or platform ecosystem experience preferred.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick…