Manager, Marketing Planning And Strategy - Localization Specialist LATAM
Listed on 2026-09-07
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IT/Tech
Manager, Marketing Planning And Strategy - Localization Specialist LATAM
Multiple locations
Bentonville, AR: $80,000 - $155,000/yr San Bruno, CA: $104,000 - $202,000/yr Regular/ Permanent Salaried
Position Summary...Role summary:
As Walmart Marketplace continues to expand its international seller experience, we are seeking a full-time Manager – Localization Specialist (LATAM) to own linguistic quality and manage end-to-end localization initiatives across product, marketing, support, legal, and operational content. This manager level role combines hands-on language expertise with project and program management, including intake, scoping, planning, prioritization, stakeholder coordination, risk management, vendor oversight, reporting, and workflow optimization.
The role will serve as the primary linguistic and operational point of contact for Spanish (LATAM) and partner closely with Product, Engineering, Marketing, Legal, Operations, and International Markets. This position requires on-site attendance five days per week.
Linguistic Quality & Market Ownership
- Translate, edit, and review high-priority English content into clear, accurate, and culturally appropriate Latin American Spanish across Seller Center (Web and App), Marketing Communications, Marketplace Learn, and other Marketplace channels.
- Review translations delivered by external vendors and provide final linguistic approval based on accuracy, fluency, terminology, tone, brand voice, consistency, and cultural relevance.
- Define when regionally neutral Spanish is appropriate and when market-specific adaptation is required; provide guidance on regional terminology and linguistic differences across Latin America.
- Own and maintain translation memories, glossaries, style guides, language quality standards, and review protocols in partnership with Walmart international teams and vendor teams.
Project & Program Management
- Manage localization projects from intake and requirements gathering through scoping, scheduling, translation, review, quality assurance, launch, and closeout.
- Build and maintain project plans, workback schedules, priorities, status reports, and documentation; track owners, dependencies, risks, decisions, and follow-up actions.
- Coordinate multiple concurrent work streams, balancing launch deadlines, business impact, localization SLAs, and vendor capacity; identify and escalate blockers early.
- Lead cross-functional working sessions and communicate clear requirements, timelines, tradeoffs, and launch-readiness status to Product, Engineering, Marketing, Legal, Operations, and International stakeholders.
- Track delivery, quality, and operational metrics and use findings to improve planning, execution, and stakeholder visibility.
Quality Control, Vendor & Issue Resolution
- Perform in-context linguistic quality assurance for digital experiences and audit content to identify untranslated, inconsistent, truncated, culturally inappropriate, or functionally incorrect content.
- Triage localization issues, distinguish linguistic defects from product or engineering defects, document root causes, and coordinate resolution through the appropriate teams and systems.
- Train, calibrate, evaluate, and provide actionable feedback to external linguists and vendors; ensure quality, terminology, and SLA expectations are understood and met.
- Serve as the Spanish (LATAM) quality gatekeeper and market advocate for launches, escalations, and high-visibility content.
Tools, Workflow & Process Optimization
- Operate localization workflows across translation management, project tracking, content management, and marketing systems while maintaining accurate request, status, and delivery records.
- Create and maintain Airtable tickets and Jira tickets to support intake, prioritization, issue management, reporting, and stakeholder visibility.
- Support localization workflows in Crowdin, LILT, Hub Spot, and Contentstack, partnering with Product and Engineering to troubleshoot integrations, content handoffs, and delivery issues.
- Identify recurring defects, manual steps, bottlenecks, and process gaps; standardize documentation, improve automation, and help scale localization…
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