Vice President, Marketing

Vaxcyte is a clinical-stage vaccine innovation company engineering high-fidelity vaccines to protect humankind from the consequences of bacterial diseases, which have serious and costly health consequences when left unchecked. Working to eradicate or treat bacterial infections such as invasive pneumococcal disease, Group A Strep, and Shigella is just the beginning. Our path to success is clear and well-defined, and Vaxcyte is set up to go the distance.

We do is every bit as important as how we do it! Our work together is guided by four enduring core values:

• RETHINK CONVENTION:
  We bring creative and intellectual diversity to every facet of the work we do in order to innovate and re-innovate the way vaccines are delivered.
• AIM HIGH:
  We embody our collectively audacious goal to courageously make the most complex biologics ever attempted to protect humankind.
• LEAD WITH HEART:
  Everyone leads at Vaxcyte with a kindness-first, inclusive approach to collaboration and vigorous debate that advances our business objectives.
• MODEL EXCELLENCE:
  The magnitude of our challenge requires our shared commitment to demonstrating integrity, accountability, equality and clarity across communications and decision making.

We are seeking a Vice President of Marketing to lead our marketing strategy as we prepare to become a U.S. commercial vaccine company within the next 18 months. This role is critical to shaping our U.S. launch, building the marketing foundation for a first commercial product, and positioning the company for future global expansion.

The ideal candidate brings deep vaccine marketing experience, a strong understanding of the U.S. immunization landscape, and a proven track record of leading pre-launch and launch activities in a highly regulated environment. This leader will balance strategic vision with hands‑on execution, building capabilities, teams, and processes appropriate for a first commercial launch. This individual should have demonstrated experience driving commercial demand across target audiences—including healthcare providers, consumers/patients, payers, and public health stakeholders—with a particular emphasis on consumer engagement strategies that build disease awareness and motivate vaccination behavior.

U.S. Launch & Commercial Strategy

• Lead the development and execution of the U.S. marketing strategy for our initial vaccine launch, including disease awareness, brand positioning, and go‑to‑market planning.
• Develop differentiated value propositions grounded in clinical data, public health impact, and real‑world evidence.
• Partner closely with the Chief Commercial Officer to align marketing strategy with overall commercial, sales, and market access plans.
• Apply deep understanding of the U.S. vaccine ecosystem, including immunization schedules, CDC/ACIP considerations, public health stakeholders, and provider types.
• Design marketing strategies that address the unique dynamics of vaccine adoption, including site‑of‑care complexity, and public trust.
• Collaborate with Medical Affairs and Regulatory to ensure compliant, scientifically sound communications.
• Partner with Government Affairs and Policy teams to ensure marketing strategies account for evolving immunization policy, public funding mechanisms, and advocacy stakeholder dynamics.
• Collaborate with HEOR and Market Access to develop evidence‑based value narratives and payer‑facing materials that support formulary positioning and access.

Brand & Portfolio Marketing

• Establish the company’s commercial brand and narrative as we transition from a development‑stage biotech to a commercial organization.
• Lead brand development, messaging, and omnichannel promotional strategy across HCP, payer, and patient audiences.
• Design and execute integrated omnichannel engagement strategies spanning personal promotion, digital channels, and non‑personal promotion to optimize customer reach, frequency, and impact across the vaccine adoption journey.
• Develop digital‑first engagement models for hard‑to‑reach HCP segments, including pharmacists and public health practitioners critical in vaccine delivery.
• Develop and execute consumer/patient engagement…