Ambassador Strategist

Position: Ambassador Strategist Opportunity
AMBASSADOR STRATEGIST OPPORTUNITY

The Opportunity

The Surfrider Foundation is seeking an experienced independent contractor to provide Ambassador Program strategy services to support the growth, performance, and operation of our celebrity, athlete, and influencer program to help drive the organization's strategic plan goals. The selected contractor will work independently while collaborating with the Surfrider team on strategy development and execution structure to support recruitment, retention, and engagement, as well as provide recommendations to improve programming and educational resources.

This opportunity supports relevant Surfrider initiatives, programs, campaigns, and events, focusing on strategies that showcase our ambassadors to promote and scale our ocean conservation efforts.

Scope of Work

This is contract-based, non-employee engagement focused on defined outcomes and deliverables.

Ambassador Management Strategy:

• Develop, present, and provide strategic recommendations to expand our ambassador roster that addresses not only our ocean conservation/recreationalist community but also pop culture celebrities that influence the wider general public
• Build strong relationships with ambassadors and manage their needs to foster camaraderie, support, and constructive growth
• Collaborate with Marketing, Membership, Corporate Partnerships, Communications, and Environmental teams to develop tactics to promote prioritized campaigns through ambassadors' influence
• Lead ambassador programmatic growth and execution that aligns with Surfrider's strategy to address our justice, equity, diversity, and inclusion efforts
• Collect feedback from ambassadors to continually improve reporting, activation, and educational programming
• Distribute merch to ambassadors as needed
• Ensure Ambassador messages are Surfrider mission-centered and campaign focused

Ambassador Recruitment:

• Make recommendations for ambassador recruitment by collaborating with the Marketing team that targets prioritized audiences, geographic regions, and campaign needs
• Execute recruitment of new ambassadors. Target individuals with a passion for the ocean, environment, and sustainability
• Ensure the utilization of Surfrider criteria and expectations to onboard all new ambassadors, set goals/metrics, and annual deliverables

Events and Activations:

• Guide, confirm and brief Ambassadors for social media campaigns, speaking and event opportunities to ensure success (i.e. participation in events/activations and aid them towards a customized pathway with other Surfrider staff members to ensure ambassadors are confident in their ability to execute on message).
• Brief ambassadors on key talking points to maximize impact and influence with target audiences
• Coordinate logistics for ambassadors when opportunities arise
• Proactively identify opportunities for ambassadors to engage in Surfrider's marketing, social media, staff meetings, chapter conferences, and event efforts
• Track ambassador participation and key performance indicators

Qualified Individuals Will Possess:

• Strong ties to athletes, influencers and/or celebrities
• 3+ years of experience managing athletes, influencers and/or celebrities
• 3+ years of experience organizing and executing events
• Strong understanding of influencer strategy and athlete team management
• Project management experience and experience collaborating with a team
• A passion for the environment, ocean recreation, while being on the pulse of pop culture trends
• Understanding of ocean conservation issues
• Excellent public speaking and presentation skills
• Ability to manage a dynamic scope of work with limited guidance
• Willingness to travel domestically, approximately 10%
• Proficient with Microsoft Office Suite and Google Drive
• Intuitive understanding of various social platforms, including Instagram, Tik Tok, Facebook, etc.
• Quantitative and analytical mindset, with the ability to perform complex analyses and translate into actionable strategies
• Excellent verbal and written communication
• A keen eye for social media and creating/documenting engagements for the Surfrider community
• Ability to balance/support multiple projects simultaneously

Engagement Details

• Classification: 1099 Independent Contractor
• Structure:
  Project and deliverable-based scope of work
• Compensation:
  To be negotiated based on experience, scope, and deliverables
• Location:
  Remote; travel as needed for events or activations