Sr Dir, Service Marketing

Overview

the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker
of possible with us.

The Sr Dir, Service Marketing provides strategic leadership and operational oversight for the Service Marketing function within Global Customer Services (GCS). This role is accountable for driving profitable growth, enhancing customer intimacy, and achieving commercial excellence through innovative service solutions, strategic pricing, portfolio optimization, marketing, sales enablement, and comprehensive business management. The incumbent will serve as a key architect of global strategies that strengthen market position and deliver exceptional customer value.

• Commercial Excellence & Pricing
• Establish and govern pricing strategies in partnership with Finance, ensuring alignment across contracts, time & materials, and per diem services.
• Develop and maintain robust infrastructure, processes, and tools for price management, including CPQ systems, dashboards, and dynamic, data-driven pricing models.
• Champion customer experience initiatives to foster engagement and loyalty.
• Monitor, analyze, and act on customer experience metrics (e.g., NPS, OSAT) to continuously improve satisfaction and retention.
• Marketing & Communications
• Define and articulate compelling messaging for the entire GCS portfolio, ensuring consistency and impact.
• Lead global and regional marketing campaigns aligned with strategic business objectives.
• Implement integrated marketing strategies across digital and traditional channels to maximize reach and engagement.
• Oversee internal and external communications, including brand stewardship, event management, and digital content development.
• Product & Portfolio Management
• Shape and evolve the global customer services portfolio, managing offerings throughout their lifecycle.
• Drive growth in traditional service domains while accelerating adoption of digitally enabled solutions.
• Ensure portfolio harmonization, monitor performance against KPIs, and leverage market insights for continuous improvement.
• Sales Enablement
• Optimize sales processes, tools, and methodologies to enhance efficiency and effectiveness.
• Embed customer-centric principles into all sales strategies and initiatives.
• Manage pricing governance, deal escalations, and complex multi-business-unit projects.
• Business Management
• Design and implement sales programs informed by rigorous performance analysis.
• Monitor regional performance to support service sales growth and ensure consistency across business units.
• Own and execute the global service sales strategy, including pricing targets for new systems and portfolio elements.
• Communicate critical service sales content to global stakeholders and regional teams.
• People Leadership
• Provide visionary leadership to a global organization, fostering a culture of accountability, collaboration, and high performance aligned with the GCS strategy.
• Engage, inspire, and develop diverse leaders and teams through clear communication, coaching, and succession planning to build organizational capability and resilience.
• Champion employee engagement initiatives, ensuring alignment with company values and driving a positive, innovative work environment across all regions.

• BA or BS in Business Administration, Marketing, Engineering, Information Technology, or related field, or equivalent additional relevant experience
• Minimum of 12 years of experience in medical device installation or equivalent.
• Excellent organizational and time management skills, with the ability to prioritize tasks and handle multiple…