Assistant SoCal Market Manager; San Diego

Base pay range

$65,000.00/yr – $70,000.00/yr

The Assistant Market Manager plays a key supporting role in the successful execution of on‑and off‑premise sampling programs across Southern California. This position works closely with the SoCal Market Manager to ensure smooth planning, staffing, and execution of national and ad hoc brand activations. The Assistant Market Manager supports operational logistics, manages local promotional staff onboarding, and handles administrative and reporting tasks that are vital to program success.

• Provide day‑to‑day support on national and ad hoc sampling programs, ensuring all activations are aligned with agency and brand standards, legal compliance, and program goals. Responsibilities include coordination with staffing, scheduling of chain promotions, logistics, client communications, and activation oversight.
• Recruit and onboard promotional staff across San Diego, Orange County, Palm Springs, and Mammoth. Assist with All‑SoCal staff scheduling, communications, and ensure all team members are equipped with the necessary tools, training, and materials ahead of each activation.
• Assist with planning and coordination of event logistics, manage POS inventory, and oversee storage units in designated locations. Conduct routine quality control checks at events to ensure flawless execution and alignment with agency expectations.
• Support the SoCal Market Manager with administrative tasks including payroll processing, expense categorization, event recap collection, event recap review and verification. Use tools such as Microsoft Teams, Benchmark, Sortly, , and event trackers to manage operations efficiently and keep documentation accurate and up to date.

• High School Diploma or GED required.
• Prior experience in event management or field marketing.
• Experience in recruiting and staffing for events, preferably with existing relationships with potential staff.
• Strong budget management skills.
• Strong communication and on‑site problem‑solving skills.
• Ability to prioritize and juggle many tasks.
• Excellent organizational skills.
• Effective training experience preferred.
• Knowledge of wine and spirits industry is a plus.
• Trade contacts are a plus.
• Experience with inventory management.
• Self‑starter with an entrepreneurial spirit and strong leadership skills.
• Proficient in Microsoft Excel, Word, PowerPoint, Outlook.
• Reliable transportation is a must.
• Able to lift and transport event kits/boxes weighing up to 25 lbs.
• San Diego or Orange County area resident required, but SoCal coverage is expected.
• Ability to travel (in‑state) up to 70% of the time.

• Ability to work some evenings and weekends depending on event schedules.
• Must comply with all state and federal regulations, including training requirements related to alcohol sampling.

• Competitive pay.
• Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs.
• A generous PTO policy including company holidays, flexible unlimited PTO days, and sick days.
• Opportunities to learn and grow while making an impact.
• A collaborative culture that values each other as much as the work we create.
• Certain employee benefits are only applicable to full‑time employees.

Entry level

Full‑time

Sales and Business Development

Advertising Services