Practice Group Marketing Coordinator - Life Sciences

Practice Group Marketing Coordinator - Life Sciences

Cooley is seeking a Practice Group Marketing Coordinator to join the Marketing & Business Development team.

Under the supervision of the Practice Group Marketing Manager, the Practice Group Marketing Coordinator will work closely with firm attorneys and other marketing team members to support all business development and marketing activities for designated practice groups, sectors and/or geographic markets. The primary goal is to drive revenue through the support of new business opportunities and client expansion programs, including pitches and proposals, events and sponsor ships, sales pipeline management, key client initiatives and business development coaching and training.

This position is responsible for working with attorneys to respond to marketing and business development requests in a manner consistent with the firm's overall strategy. Work is defined by the goals, objectives and policies of the department and the practices. Specific duties and responsibilities include, but are not limited to, the following:

Business development:

• Serve as resource for business development/sales support for attorneys in designated office/practice groups
• Work with the marketing managers, Director of Marketing, Practice Group Marketing Manager, and partners to formulate and implement policies and procedures for business development initiatives, including proposal preparation, client presentations, pipeline management and market development
• Assist with responses to RFPs/RFIs, pitches and proposals
• Coordinate and participate in business development training sessions
• Help identify and evaluate new business opportunities and targets, which includes identifying trends in the marketplace, supporting key targeting initiatives, conducting business research and relationship searches, collecting key target account data, and participating on client-specific target teams
• Support targeting initiatives consistent with overall practice group and firm strategy
• Assist with assessing, analyzing, targeting and initiating efforts to cultivate new clients for the firm and expand Cooley's cross‑selling opportunities (between practice groups and among our various offices)

Programs and visibility initiatives:

• Collaborate with practice group partners and marketing colleagues to execute hosted events, client receptions and alumni programs
• Help manage business sponsor ships and activities tied to industry and business organizations in which the designated practice group is active
• Help champion firm branding and related standards on creative services projects
• Help provide input and recommendations on local marketing programs and budget as related to the designated practice group
• Identify and support networking, speaking, media opportunities for designated practice group attorneys that support practice group business plans

Knowledge management:

• Track and report on designated practice group activities, status and teams
• Develop and maintain marketing materials and collateral (descriptions, engagement lists, client lists, awards, etc.)
• Steer data using the appropriate firm technologies and services, including external research databases (CRM (Salesforce), SCORE, Intranet, Library Services, Pitchbook, Capital
  
  IQ, IPO Vital Signs, Deal Point Data, etc.)
• Promote exposure to practice group and individual attorneys internally
• Support deal tracking and reporting efforts for the practice
• Assist with lateral attorney orientation and onboarding process

Operations:

• Support research projects for strategic market opportunities
• Assist attorneys and staff through effective communication ensuring a well‑informed and highly motivated team effort
• Work cooperatively with staff and managers at the local office to advance both marketing and general administrative goals and projects
• Role model the use of the CRM tool in managing the sales pipeline and for practice group business development
• All other duties as assigned or required

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Available to…