Senior Marketing Program Manager

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Full-Time Regular Employee San Diego, CA, US

POSITION SUMMARY

The Senior Marketing Program Manager, Growth, internally known as Senior Product Manager, Growth, is responsible for identifying and advancing strategic growth opportunities across Vistage's Leadership Development Programs. This role will expand the reach and impact of our programs, helping more CEOs build the leadership capacity their organizations need to grow. The Senior Marketing Program Manager will translate customer and market insights into clear growth priorities and lead cross-functional initiatives designed to increase program adoption, participation, and retention.

Operating at the intersection of product, growth marketing, customer lifecycle, and community activation, this person will shape how priorities come to life by building the plans, systems, and partnerships needed to move opportunities from insight through implementation, optimization, and measurable growth across current and future Leadership Development offerings.

The portfolio includes leadership development programs delivered through peer advisory group experiences, not traditional software products. While software product experience can translate, this role is focused on strengthening the program experience and delivery, accelerating adoption, and driving sustainable growth. Growth depends on a connected community of Vistage Chairs, CEO and business-owner members, participating leaders, regional teams, and internal partners, and success requires understanding how each audience creates value for the others.

This person will support, but not directly own, initiatives that help Vistage Chairs launch and grow Leadership Development groups, partnering with the Director of Products to provide insights, positioning, campaigns, tools, and activation strategies that accelerate program adoption and strengthen the Chair practice lifecycle.

THE COMPANY

Vistage is the world's largest CEO coaching and peer advisory organization for small and midsize business (SMB) leaders. We offer the most effective approach for SMB enterprises to achieve better results and grow faster and for SMB leaders to maximize their impact. The 45,000+ members we serve are CEOs, owners and executives of SMB organizations located across the US and in 40 countries worldwide.

These SMB executives spend a day or more with Vistage every month, immersing themselves in our comprehensive platform to become better leaders, make better decisions and achieve better results. Our platform features three core elements: valuable perspectives from a trusted group of peers, professional guidance and meeting facilitation from an accomplished business leader (the Chair), as well as deep insights from subject matter experts.

Vistage was founded more than 65 years ago, and we've grown every year since then by innovating to stay on the cutting edge of business and relentlessly delivering value to our members. Our success is demonstrated by Vistage member companies growing 2.2 times faster than non-Vistage peer companies. Learn more about us at  .

VISTAGEEMPLOYEELIFE

Vistage'ssuccessisanchoredbyauniqueculturethatreinforcesemployeecommitmenttothe

Vistagemission.

Here'sasampleoftheemployeeexperiencethathelpsdriveoursuccess:

• Welcometoourhome.
  
  OurUSheadquarterssitsintheheartof San Diego 'sUTCarea.
  
  Itfeaturesanopen,modernaestheticwithlotsofcollaborationspacesandopportunitiestointeractwithco-workers.
  
  Westayfueledupwithfreesnacksandaweeklyfreelunchday,alongwithfreelattesandnitrocoldbrewcoffeeontap!
  
  Fromour San Diegobase…