Principal Marketing Manager, Media Investment Decisioning

Intuit's Consumer Group (CG), a team serving the needs of over 30+ million US consumers to file their annual tax returns, is looking for a Principal Marketing Manager, Media Investment Intelligent Decisioning.

This role sits at the center of how Turbo Tax makes investment decisions. You will own the partnership between Paid Media, Data Science, and Finance that determines channel mix and investment allocation across the Turbo Tax envelope, and you will run the weekly SLT Investment Review that translates model output and marketplace signal into a clear point of view for senior leadership.

In parallel, you will help build the Central Decision Engine — the architecture that unifies MMM, platform, and creative signal into a single, always-on source of investment guidance — moving the team from weekly reporting to real-time, model-driven decisioning.

This is both a strategic and a builder's role. You will need to be equally comfortable defending an investment recommendation in front of the SLT and contributing to the data architecture that produces it. The Principal Marketing Manager will report to the Director of Paid Media.

• Ability to translate complex model output — MMM curves, channel mix tradeoffs, marginal ROI — into a clear, channel level direction and executive-ready narrative, both written and verbal

• Comfortable owning and driving a recurring analytics and finance forum, a channel reporting and guidance forum and a senior leadership forum. This includes setting the agenda, anticipating questions, and proposing / defending a strategic recommendation.

• Strong point of view, backed by data — someone who forms and influences a recommendation

• Proven ability to build durable, high-trust partnerships with Data Science and Finance — functions with different incentives and different definitions of 'right' — and align them to a shared investment view

• Skilled at managing up and across a matrixed organization without formal authority over the teams you depend on

• Able to represent Paid Media's interests in cross-functional forums and instilling confidence

• Deep working knowledge of an integrated media environment spanning search, programmatic/digital media, social, video, streaming, and above-the-line channels, and how investment shifts in one channel affect performance in another

• Experience managing a large media investment envelope: forecasting, in-season reallocation, marginal curve analysis, and defending spend decisions with data

• Understands how agency partners (search, digital media, ATL) operationalize a channel mix decision once it's made

• Excited by the opportunity to help design and build a system, in an evolving AI led evolving media enviorment

• Comfortable in ambiguity — defining architecture and process where none currently exists, in close partnership with Paid Media and GTM leadership

• Own the operating partnership with Data Science and Finance on investment decisions and channel mix — translating MMM output, incrementality findings, and marketplace signal into a shared point of view on where dollars should go

• Serve as the connective tissue between the quantitative model and the media strategy — ensuring model recommendations account for real-world channel, creative, and seasonal dynamics

• Build and maintain the recurring cadence, documentation, and decision log that governs how investment decisions get made and revisited across the fiscal year

• Partner with Finance on forecast accuracy, in-season reallocation, and the tradeoffs between committed and flexible spend