Principal Product Designer, Core

About the Role

Fetch is looking for a Principal Product Designer to shape the long-term experience direction for how people discover, understand, and act on ways to earn.

You will lead the connected experiences across Ad Surfaces:
Home, Search, Navigation, and Earnings; making them work as one clear, relevant, and rewarding system. These are some of Fetch’s most visible and behavior-shaping experiences, helping millions of people find value in their day-to-day lives.

You will own the experience quality and outcomes across this product area, laying the foundation for how information is organized, how people move between surfaces, what appears when, and how personalized opportunities earn attention and trust. You will establish the principles, patterns, and decision frameworks that help teams make consistent choices, while partnering with Product and Engineering leaders on strategy, roadmap priorities, and investment decisions.

This is a senior individual-contributor role, not a people-management role. You will lead through product judgment, design craft, clear thinking, and influence. You will move from long-term vision and problem framing to hands‑on design, prototyping, launch, and iteration.

This role is for someone who would rather build the standard than inherit one, and wants their decisions to help millions of people live more rewarded every day.

This is a full‑time role that can be held from one of our US offices or remotely in the United States.

• Lead multi‑quarter initiatives across packs:
  Home, Search, Navigation, and Earnings; ensuring they work together as one discovery and earning experience.
• Set the architecture for the earning journey, including information hierarchy, navigation, the role of each surface, interaction principles, and quality standards.
• Partner with Product and Engineering leaders to identify high‑value opportunities and shape roadmap, priorities, investment decisions, and key trade‑offs.
• Create practical frameworks for balancing user value, business goals, technical constraints, personalization, experimentation, and customer trust.
• Define how the team experiments with 'what's next' earning opportunities, using rapid learning to improve comprehension, repeat engagement, and long‑term retention.
• Partner with Research to uncover unmet needs and untested earning opportunities, turning early signals into concepts worth building.
• Raise the bar for usability, accessibility, interaction quality, visual craft, and design‑system consistency across the product area.
• Find recurring experience problems and turn them into reusable patterns, principles, and tools that improve quality and help teams move faster.
• Communicate design strategy through both writing and conversation, distilling it into trade‑offs leadership can act on and narratives that align Product and Engineering.
• Raise the level of design critique and feedback across the team, mentoring other designers and helping them grow into stronger, more independent decision‑makers.

In your first 12 months, you will:

• Establish a shared earning and discovery architecture that helps teams make faster, more consistent product decisions.
• Help set multi‑quarter priorities that make earning easier to understand, more relevant, and more rewarding for Fetch users.
• Improve consistency across Home, Search, Navigation, Earnings, and other surfaces through reusable patterns, principles, and design‑system contributions.
• Create an experimentation practice that increases learning speed without sacrificing clarity, choice, and customer trust.
• Make the broader design team stronger through mentoring and scalable practices for critique, feedback, and decision‑making.
• Own the outcomes,…