Digital Marketing Consultant

What if you could build a career where ambition meets innovation? At LPL Financial, we empower professionals to shape their success while helping clients pursue their financial goals with confidence.
What if you could have access to cutting-edge resources, a collaborative environment, and the freedom to make an impact? If you're ready to take the next step, discover what’s possible with LPL Financial.

The LPL Financial Marketing Solutions department is seeking a Marketing Consultant with high proficiency in all facets of digital marketing. In this position, you will be the main point of contact for LPL financial advisors that you’ll be supporting. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to make digital marketing a part of several advisors’ practices.

You will execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more.

• Report to the Digital Marketing Manager.
• Curate and implement digital marketing editorial calendars for each advisors’ blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals.
• Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed.
• Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
• Establish and measure ROI and KPIs such as email CTR, social media engagement and website traffic.
• Learn and produce each advisor’s marketing strategy based on advisor preferences.
• Schedule and host regular monthly discussions with the advisors.
• Collaborate with the advisor’s office staff to ensure cohesive messaging and communications.
• Collaborate with compliance to ensure content, brand, and messaging are approved.
• Conduct market research and share discoveries with each advisor.
• Work with LPL current tools to integrate into overarching plan.
• Provide feedback and program enhancements from the advisors.

We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness
, act with integrity
, and are driven to help our clients succeed
. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

• 3-5 years marketing experience required.
• Bachelor’s degree in marketing, communication, or related field.
• Ability to craft a strong marketing strategy and execute across channels, including social media, email, and website.
• Working knowledge of web design principles, best practices, and content management platforms.
• Support LPL advisors via phone and email.

• Ability to develop and execute sales and marketing strategies.
• Excellent written and verbal communication skills.
• Excellent project management and organizational skills.
• Good understanding of digital marketing tools such as Google Analytics, Google Ads, & Advisor Stream.
• Intermediate proficiency in Microsoft Office required (Outlook, Excel, PowerPoint, and Word), and Smart Sheet.
• Works well in a fast-paced and ever-changing environment.
• Resourceful with the ability to work autonomously but also contribute and work well on teams, collaborative, enthusiastic and positive attitude.
• Basic understanding of events and webinars.

• Salesforce experience preferred but not required.
• Financial services experience a plus.

$61,993-$103,322/year

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.

Your…