Amazon Ads Specialist; Book Marketing

We are seeking an experienced and results-driven Amazon Ads Specialist to take end-to-end ownership of advertising campaigns for a published book.

This role requires both hands-on campaign management and strategic optimization, with a clear goal of achieving and sustaining a minimum 20% ROI while building a scalable system our team can manage internally.

• Perform a full audit of existing Amazon ad campaigns (structure, keywords, bids, performance)
• Take full ownership of campaign management, including:
  • Campaign creation and restructuring
  • Daily monitoring and optimization
  • Budget allocation and bid adjustments
• Optimize keyword targeting, match types, and search term harvesting
• Continuously test and scale campaigns to improve performance and profitability
• Identify and eliminate wasted ad spend

• Achieve and maintain a minimum 20% ROI
• Improve key metrics:
  • Increase consistent and scalable book sales
  • Deliverables & Timeline

• Initial optimizations implemented

• Early ROI improvements

• Scalable and optimized campaign structure
• ROI target (20%+) actively achieved or trending

• Provide step-by-step guidance for the internal team, including:
  • Loom/video walkthroughs or live sessions
  • Simple SOPs for campaign management

• Proven experience with Amazon Ads for books (KDP required — non-negotiable)
• Demonstrated success in achieving strong ROI or ACOS targets
• Strong analytical and optimization skills
• Ability to translate strategy into simple, actionable steps
• Experience in coaching or consulting is highly preferred

Engagement:
Project-based (with potential for ongoing role based on results)