Product Manager, Commercial Marketing

Responsibilities

• Drives and owns the Go to Market strategy for new product launches
• Develops and executes launch plans, including supporting sales enablement tools, promotional campaigns, training materials & customer education
• Partners with upstream product managers, channel marketing, clinical, field teams and sales training to align marketing strategy with broader business goals
• Supports post-launch product lifecycle planning
• Responsible for establishing, driving, and executing the strategic direction and related initiatives of assigned product lines, while participating in and influencing the overall strategic direction of the company portfolio
• Translates market research and knowledge into product and customer requirements in collaboration with strategic marketing counterparts to guide products throughout the development cycle
• Acquires, analyzes and acts on market research information
• Influences the product development process by translating VOC into product requirements

• BS/BA degree business, health sciences, or related field or equivalent combination of education and applicable job experience
• 5+ years of related experience in medical device development process, product management, marketing, sales, or clinical support
• Experience in diabetes and/or consumer medical devices preferred
• Strong grasp of downstream marketing tactics: market segmentation, sales enablement, segmentation, positioning, messaging, etc.
• Solid understanding of medical technology and ability to learn and articulate clinical benefits of complex products
• Understanding of customer journey in healthcare, including clinician workflows and payer/reimbursement landscapes
• Skilled in translating market research into product and customer requirements
• Excellent verbal communication skills, with a knack for storytelling and simplifying topics

• Experience in diabetes and/or consumer medical devices preferred

• Health care benefits such as medical, dental, vision available your first day; health savings accounts and flexible saving accounts
• 11 paid holidays per year, a minimum of 20 days of paid time off (with accrual starting on day
  1)
• 401k plan with company match
• Employee Stock Purchase plan
• Equipment for the role will be provided
• Bonus and a robust benefits package
• Learn more about Tandem’s benefits here!