Conversion Specialist

At Inno Vision Marketing Group — The Anti-Agency®, we don’t optimize pages in isolation. We engineer growth across the entire sales ecosystem — from first impression to final conversion and beyond.

We’re looking for an A-Player Conversion Specialist who understands that performance is a system, not a page. Someone who can write converting copy, identify funnel friction quickly, and is always looking for smarter ways to improve results. This role is for a self-starter who thinks strategically, executes independently, and is constantly learning.

If you only know e-commerce, this isn’t the role.

If you understand how media, messaging, UX, data, and psychology work together — keep reading.

• Own conversion optimization across websites, landing pages, funnels, apps, and digital experiences.
• Continuously evaluate and improve the entire sales funnel — awareness → consideration → conversion → retention.
• Plan, execute, and analyze A/B and multivariate tests across UX, layout, messaging, offers, and flow.
• Write and optimize conversion-driven copy (headlines, CTAs, value propositions, page structure).
• Build, optimize, and manage funnels in Go High Level  (lead gen, booking, sales, automations).
• Optimize mobile-first UI/UX — this is non-negotiable.
• Analyze and connect insights across:
• Consumer and behavioral data
• App and website analytics using GA4
• Online ordering and transaction performance
• Social media and paid advertising results
• Partner with creative, UX, paid media, and development teams to align traffic → experience → conversion.
• Translate data, heatmaps, recordings, and reports into clear, prioritized optimization actions.
• Proactively research, test, and launch new initiatives, tools, and frameworks to improve performance.
• Manage multiple optimization initiatives with ownership, urgency, and accountability.

• 2+ years experience in conversion optimization, growth marketing, funnels, or performance-driven roles.
• Hands-on experience with GA4 — including event tracking, funnel analysis, and performance reporting (required).
• Experience optimizing funnels tied to paid social, search, and programmatic media (required).
• Proven experience with A/B testing, CRO frameworks, and funnel strategy.
• Strong ability to write and evaluate copy for conversion, not just design.
• Hands-on experience with Go High Level  (funnels, automations, forms, integrations).
• Deep understanding of mobile-first UX/UI and responsive behavior.
• Ability to evaluate and synthesize multi-channel data into actionable insights.
• Experience working across multiple industries with different KPIs and conversion metrics.
• Highly self-directed, curious, and proactive — you don’t wait to be told what to optimize.
• Clear communicator who can defend decisions with data and logic.
• Calm, focused, and confident under pressure.

• Experience with Shopify, Woo Commerce, or custom e-commerce builds.
• Familiarity with tools like Hotjar, Looker Studio, VWO, Optimizely, or similar.
• App optimization or CRO experience beyond traditional web flows.
• Strong understanding of paid media performance metrics (CPA, ROAS, LTV).

We don’t hire task-takers — we build growth operators. You’ll have real ownership, creative freedom, and direct visibility into how your work impacts revenue across diverse industries.

If you’re obsessed with performance, energized by learning, and excited to own the full conversion ecosystem, you’ll feel right at home.

Apply now if you’re ready to own outcomes — not just execution.

Please note:

Inno Vision is a firm believer of promoting from within, which provides tremendous opportunity for your career advancement. We demonstrate this with the statement that every team member of Inno Vision’s management team has advanced to their current positions of Directors and Vice Presidents through promotions.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Inno Vision LLC is an equal opportunity employer. All…