Paid Media Strategist

Salary

$75,000-$90,000 base + 5% annual bonus (based on company and department goals)

This will be in-office and remote in San Diego.

We’re looking for a Paid Media Strategist who can own strategy across multiple advertising channels, support growth, and deliver measurable results for our clients. This role is a mix of hands‑on execution, team leadership, cross‑channel strategy, and department scaling.

You’ll help oversee a growing paid media team, manage key client accounts, and develop integrated strategies across Paid Search & Paid Social, + Programmatic/CTV/OTT or Amazon will be a plus (not required).

This is a high‑ownership role for someone who loves the craft, leads by example, and cares about performance.

• Lead and mentor the Paid Media team (paid search, paid social, programmatic, analysts).
• Build processes, improve workflows, and help structure the department as we continue to scale.
• Maintain quality control across all client deliverables and reporting.
• Serve as a strategic lead on high‑priority client accounts.
• Build and optimize multi‑channel strategies tailored to client KPIs and budgets.
• Present insights, growth opportunities, and quarterly business reviews.

• Paid Search: Google Ads, Bing/Microsoft
• Paid Social: Meta, Tik Tok, Linked In, Pinterest

• Retail Media: Amazon Ads, Walmart Connect, Target Roundel (nice to have)
• Programmatic: CTV/OTT, audio, display, PMPs, DSPs (nice to have)

• Ensure tracking, attribution, and conversion measurement are set up correctly (GA4, GTM, pixels, server‑side when applicable).
• QA creative direction and landing pages with design/content teams.
• Work collaboratively with our Earned Media team across multi‑channel marketing accounts.
• Identify new channel opportunities, betas, and tools that level up performance.
• Build playbooks and frameworks for campaign setup, optimization, and testing.
• Support business development with proposals, media plans, and pitch materials.
• Contribute to agency thought leadership by sharing learnings, trends, and case studies.

• 5+ years of paid media experience, including agency experience (required).
• Deep hands‑on expertise in Google/Microsoft Ads and Meta Ads.
• Strong analytical skills – comfortable with data, KPIs, and ROI modeling.
• Experience managing people, processes, and cross‑functional collaboration.
• Excellent communication skills and confidence presenting to clients.
• Comfortable in a fast‑moving environment with shifting priorities and multiple accounts.
• A builder’s mindset – you enjoy improving systems, not just running them.

• Annual Bonus: 5% based on company + department goals