Web Strategist - Qualcomm & Data Center

Company:

Qualcomm Technologies, Inc.

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group >
Marketing Communications

We are seeking an experienced Web Strategist to serve as the single point of contact and strategic leader for two of Qualcomm’s most technically sophisticated brand areas: the Qualcomm brand covering modems and AI as well as Qualcomm’s emerging Data Center platform. This role is critical in shaping content strategy, driving user engagement, and optimizing the web experience for deeply technical audiences including chip designers, cloud infrastructure teams, enterprise IT decision-makers, and AI researchers.

The Web Strategist for Qualcomm & Data Center will be responsible for all web strategy and content across both the Qualcomm brand’s modem and AI portfolio and the Data Center platform, ensuring that Qualcomm’s web presence remains relevant, compelling, and tightly aligned with business objectives across these high‑growth segments. This strategic role requires close collaboration with product marketing, integrated marketing, the web UX team, and the web publishing team to deliver exceptional, cohesive web experiences that drive measurable business results across both brand areas.

Content Strategy & Management

• Own and execute a comprehensive web content strategy spanning the Qualcomm brand’s modem and AI portfolio and the Data Center platform.
• Ensure all web content remains current, relevant, and aligned with business goals and customer needs across modem, AI, and data center segments.
• Collaborate with the web publishing team to maintain content quality and consistency across all web touchpoints for both brand areas.
• Develop and maintain content governance standards and best practices that scale across highly technical product categories and diverse audiences.

Product Launch Leadership

• Partner with product marketing and product management teams to plan and execute web strategies for new modem, AI, and Data Center product launches.
• Create compelling web narratives that effectively communicate each product’s value proposition to relevant audiences—whether semiconductor engineers, cloud architects, enterprise IT buyers, or AI researchers.
• Ensure seamless integration of new product content into the existing Qualcomm and Data Center web ecosystems.
• Coordinate cross‑functional teams to deliver launch content on time and according to strategy.

Campaign & Landing Page Excellence

• Lead the development and optimization of campaign landing pages in partnership with integrated marketers, product marketers, and the UX team across modem, AI, and Data Center product lines.
• Drive conversion optimization through strategic content placement, messaging, and design collaboration.
• Ensure campaign landing pages align with Qualcomm and Data Center brand standards while meeting specific campaign objectives.
• Manage the full lifecycle of campaign pages from conception through performance analysis.

Analytics & Performance Optimization

• Utilize web analytics to measure and report on content performance across the Qualcomm and Data Center web presence.
• Identify high‑performing content patterns and replicate success across both brand areas.
• Establish key performance indicators (KPIs) for each segment and regularly report on progress toward goals.
• Use data‑driven insights to inform content strategy and prioritize tactical decisions.

A/B Testing & Experimentation

• Design A/B testing programs to optimize page performance across the Qualcomm and Data Center portfolio and work with UX and A/B testing teams to launch experiments.
• Analyze test results and make data‑backed recommendations for improvements.
• Develop testing roadmaps that prioritize high‑impact optimization opportunities across modem, AI, and data center segments.
• Champion a culture of continuous testing and learning within the web team.

Cross‑Functional Collaboration

• Serve as the primary point of contact for all web‑related initiatives within the Qualcomm modem/AI and Data Center business units.
• Build and maintain strong working relationships with product marketing, campaign teams, UX designers,…